Online Reputation Manager
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Key skills for this role
About the Role
A confidential company in Dubai seeks an Online Reputation Manager with a telecom background to oversee digital presence for the company and executives. Responsibilities include monitoring, SEO, content strategy, crisis management, and executive reputation.
Key Skills for This Role
Responsibilities
- Monitor and track online conversations, reviews, and mentions of the company and key executives across search engines, news portals, and social media.
- Conduct regular sentiment analysis and create reputation scorecards to measure brand perception.
- Ensure positive content ranks on the first two pages of search results while pushing down negative content using SEO techniques.
- Develop and execute content strategies including blogs, PR articles, executive interviews, and thought leadership pieces.
- Track and respond to customer reviews on Google, Trustpilot, Glassdoor, and other platforms.
- Develop proactive strategies to mitigate risks, including brand attacks, negative press, and misinformation.
- Manage the personal online reputation of key executives, ensuring positive brand positioning.
- Provide weekly and monthly ORM reports tracking sentiment shifts, media exposure, and KPIs.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- 5+ years of experience in online reputation management, digital PR, or brand protection, preferably in telecom
- Strong SEO, content strategy, and digital marketing knowledge
- Proven experience managing crisis communications and risk mitigation
- Expertise in Google search rankings, social media monitoring tools, and ORM software
- Excellent analytical, communication, and stakeholder management skills
- Ability to work in high pressure environments and respond quickly to reputational threats
Full Job Posting
Job Summary
- We are seeking a highly skilled and strategic Online Reputation Manager with a telecom industry background to oversee and enhance the digital presence of both our company and executive leadership.
- This role involves monitoring, managing, and improving online reputation through SEO, digital PR, content strategy, and crisis management.
Key Responsibilities
- Monitor and track online conversations, reviews, and mentions of the company and key executives across search engines, news portals, and social media platforms.
- Conduct regular sentiment analysis and create reputation scorecards to measure brand perception.
- Benchmark the company’s reputation against telecom industry competitors and provide actionable insights.
- Ensure positive content ranks on the first two pages of search results while pushing down negative content using SEO techniques.
- Develop and execute content strategies, including blogs, PR articles, executive interviews, and thought leadership pieces.
- Oversee the management and updating of corporate and executive Wikipedia pages, ensuring accuracy and compliance.
- Track and respond to customer reviews on Google, Trustpilot, Glassdoor, and other relevant platforms.
- Engage with customers and followers across social media to improve brand trust and executive credibility.
- Develop crisis response plans and handle escalations for viral issues or negative brand trends.
- Develop proactive strategies to mitigate risks, including brand attacks, negative press, and misinformation.
- Establish protocols for handling public relations crises, coordinating with legal and PR teams.
- Monitor and take down fake profiles, impersonations, and defamatory content related to the company and executives.
Key Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Master’s degree is a plus.
- 5+ years of experience in online reputation management, digital PR, or brand protection, preferably in the telecom industry.
- Strong SEO, content strategy, and digital marketing knowledge.
- Proven experience managing crisis communications and risk mitigation.
- Expertise in Google search rankings, social media monitoring tools, and ORM software (e.g., Brandwatch, Meltwater, Hootsuite, or similar).
- Excellent analytical, communication, and stakeholder management skills.
- Ability to work in high pressure environments and respond quickly to reputational threats.
Preferred Qualifications
- Experience in corporate and executive reputation management in telecom.
- Familiarity with legal considerations related to defamation, data privacy, and content removal.
- Background in media relations and online PR strategies.
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