Online Merchandiser | Retail | Fashion Digital

Overview Of The Role

Catalogue Management And Online Merchandising

• Own end-to-end product setup across assigned brand Shopify platforms, ensuring accuracy of product data, imagery, pricing, and categorisation across all active listings
• Manage category page structure and on-site search merchandising, applying brand-appropriate commercial logic to surface the right products to the right customer at the right time
• Execute regular catalogue audits to validate that all live products meet brand presentation standards and that inventory positions are accurately reflected
• Monitor stock levels and flag replenishment needs, working with the merchandising team on initial allocations and core replenishment planning
• Coordinate product go-live timelines, including pre-sale launches and new season drops, in line with each brand's commercial calendar
• Apply distinct content standards per brand, understanding the difference in tone, presentation, and customer expectation across the portfolio

Promotions And Digital Content

• Publish and manage all digital collateral across assigned brand platforms, including homepage banners, landing pages, campaign content, and seasonal storytelling
• Propose, build, and execute promotional campaigns including GWP mechanics, spend-and-save offers, and seasonal events, in alignment with each brand's commercial calendar
• Report on promotion performance and campaign effectiveness post-execution, feeding insights back into future planning
• Ensure all content is published on time, on-brand, and reviewed for accuracy before going live, maintaining a consistent quality bar across all brand environments
• Request and brief creative collateral from the design team, managing timelines and asset delivery to meet trading deadlines
• Support the e-commerce team on new digital experiences, including personalisation initiatives and on-site optimisation projects
• Trading and Analytics
• Prepare weekly trading reports covering e-commerce performance.
• Use Google Analytics (GA4) and internal BI dashboards to identify performance trends, conversion gaps, and category-level opportunities across the portfolio
• Monitor site analytics against agreed KPIs and escalate anomalies or underperformance with a clear, data-led point of view and proposed course of action
• Support demand management and markdown planning based on sales insights and inventory position
• Ensure digital activity across all brands remains aligned with overall e-commerce strategy, flagging any conflicts or commercial risks proactively

Brand Collaboration And Stakeholder Communication

• Partner closely with the brand teams across the portfolio to ensure online merchandising, content, and promotional activity is aligned with seasonal direction, campaign priorities, and brand guidelines
• Attend brand planning and campaign review meetings as the e-commerce representative, contributing commercial insight and digital channel perspective
• Present weekly and monthly trading performance to brand stakeholders, translating data into clear, actionable narratives that are accessible to non-commercial audiences
• Flag gaps between brand expectations and online execution in a timely manner, and work collaboratively to resolve them
• Build strong working relationships with buying, creative, and marketing counterparts to ensure aligned delivery of commercial and brand objectives across the digital channel

Skills

Experience And Qualifications

• Bachelor's degree preferred; equivalent commercial experience considered
• 2 to 4 years of hands-on experience in e-commerce merchandising within a fashion or lifestyle retail environment
• Demonstrable experience managing a portfolio of brands or multiple digital channels simultaneously, with the ability to apply distinct commercial and content strategies per brand
• Advanced proficiency in Excel, and data modelling for trading analysis
• Proven experience working with Shopify or a comparable enterprise e-commerce platform at an operational level
• Working knowledge of Google Analytics (GA4), including conversion tracking, funnel analysis, and traffic source reporting
• Exposure to SEO fundamentals and on-site search optimisation; familiarity with PPC campaign support (briefing, feed management, landing page coordination) is an advantage
• Experience working across GCC markets and/or with international e-commerce domains is advantageous

Skills And Competencies

• Strong commercial eye: able to read trading data, identify performance drivers, and convert that analysis into a clear point of view and action plan
• Confident communicator with the ability to present trading performance clearly to brand teams and senior stakeholders, both in written reports and verbal presentations
• Able to manage competing brand priorities and deadlines without compromising quality or accuracy across any part of the portfolio
• High attention to detail across both data and content; able to maintain standards under deadline pressure
• Customer-centric approach to online merchandising: understands how product presentation, content, and navigation affect conversion
• Self-directed and proactive; comfortable owning a workload across multiple brand environments with limited day-to-day direction
• Collaborative by nature: builds effective working relationships with buying, creative, marketing, and technology teams to deliver commercially and creatively aligned outcomes
• Comfortable with ambiguity and able to adapt quickly as brand priorities shift or new markets come into scope