OHC Customer Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Haleon is seeking an OHC Customer Marketing Manager to shape and execute the Customer Marketing strategy for the Oral Health Care portfolio across Saudi Arabia. The role requires 7+ years of experience in Category Management, Customer Marketing, or Shopper Marketing within a top-tier FMCG multinational in KSA.
Key Skills for This Role
Responsibilities
- Lead the end to end Customer Marketing and Category agenda for the OHC portfolio across all channels
- Develop annual customer and channel plans for OHC aligned with brand priorities and retailer strategies
- Build and deploy category led selling stories using syndicated data and shopper insights
- Partner with Sales to embed OHC category strategies into assortment, visibility, pricing, and promotional recommendations
- Own the design and execution of in store visibility solutions (POSM, planograms, secondary placements)
- Evaluate effectiveness of customer and category initiatives through clear KPIs
- Act as the OHC category expert in customer engagements
- Collaborate with Supply Chain and Demand Planning for NPD launches and assortment changes
- Support budgeting and forecasting for customer marketing investments
Requirements
- Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top tier FMCG multinational operating in the KSA market
- Strong understanding of the Saudi retail landscape with direct experience engaging with modern trade and pharmacy retailers
- Proven track record of delivering measurable commercial impact through category growth initiatives
- Hands on experience using Nielsen, IQVIA, EPOS, and internal sell in data
- Excellent cross functional collaboration skills
- Experience managing POSM development and in store visibility execution
Full Job Posting
About the role
- The OHC Customer Marketing Manager is a pivotal commercial role within Haleon Saudi Arabia, responsible for shaping and executing the Customer Marketing strategy for the Oral Health Care portfolio across Mass Market, Pharmacy, Wholesaler, Hospital and emerging channels.
- The role is accountable for driving category growth, strengthening brand equity at the point of purchase, and delivering superior in store execution that maximizes conversion and Net Sales.
Role Responsibilities
- Lead the end to end Customer Marketing and Category agenda for the OHC portfolio across all channels.
- Develop annual customer and channel plans for OHC, aligned with brand priorities, retailer strategies, and category growth drivers.
- Build and deploy category led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics.
- Partner with Sales to embed OHC category strategies into assortment, visibility, pricing, and promotional recommendations.
- Own the design and execution of in store visibility solutions (POSM, planograms, secondary placements).
- Evaluate the effectiveness of customer and category initiatives through clear KPIs.
- Act as the OHC category expert in customer engagements.
- Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
- Support budgeting and forecasting for customer marketing investments.
Basic Qualifications
- Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top tier FMCG multinational operating in the KSA market.
- Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers.
- Proven track record of delivering measurable commercial impact through category growth initiatives.
- Demonstrated ability to translate category insights into customer tailored plans.
- Strong analytical skills with hands on experience using Nielsen, IQVIA, EPOS, and internal sell in data.
- Excellent cross functional collaboration skills.
- Experience managing POSM development and in store visibility execution.
Preferred Qualifications
- Experience in Oral Health Care or broader Personal Care categories.
- Category management or shopper marketing certification from a leading FMCG multinational.
- MBA or postgraduate qualification in Marketing, Business, or related fields.
- Proven capability in leading cross functional commercial projects.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Haleon
OHC Customer Marketing Manager
Jeddah, KSA
Haleon seeks an OHC Customer Marketing Manager in Jeddah to drive category growth for Oral Health Care across channels. The role requires 7+ years in Category Management or Customer Marketing within FMCG in KSA, strong a
Senior OU Tech Partner
Dubai, UAE
Haleon is seeking a Senior OU Tech Partner to lead digital and technology delivery for the MEA region, focusing on commercial growth and operational excellence. The role requires 10+ years in digital/technology roles, ex
Senior OU Tech Partner
Media City, UAE
Haleon is seeking a Senior OU Tech Partner to lead digital and technology delivery for the MEA region, partnering with business leaders to drive commercial growth. The role requires 10+ years of experience in digital/tec
Digital & Tech (D&T) Specialist
Jeddah, KSA
Haleon seeks a Digital & Tech Specialist in Jeddah to deliver and support site-based digital workplace and commercial technology services. The role provides hands-on, in-person technology support, acts as the primary mar
Digital & Tech (D&T) Specialist
جدة, KSA
Haleon is hiring a Digital & Tech Specialist in Jeddah to provide hands-on, in-person technology support for site-based digital workplace and commercial technology services. The role acts as the primary point of contact
KSA Net Revenue Manager
Jeddah, KSA
Haleon is hiring a Net Revenue Manager to design and execute NRM strategy across channels in Saudi Arabia. The role requires 5+ years of NRM experience in FMCG, deep knowledge of the KSA retail ecosystem, and strong anal
KSA Net Revenue Manager
جدة, KSA
Haleon seeks a Net Revenue Manager to design and execute NRM strategy across KSA channels. The role maximizes net sales, protects gross margin, and drives profitable growth through pricing, promotion, and trade investmen
Management Trainee - Emiratisation
Dubai, UAE
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new ch
OHC Customer Marketing Manager
Jeddah, KSA
Senior OU Tech Partner
Dubai, UAE
Senior OU Tech Partner
Media City, UAE
Digital & Tech (D&T) Specialist
Jeddah, KSA
Digital & Tech (D&T) Specialist
جدة, KSA
KSA Net Revenue Manager
Jeddah, KSA
KSA Net Revenue Manager
جدة, KSA
Management Trainee - Emiratisation
Dubai, UAE