OHC Customer Marketing Manager
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Key skills for this role
About the Role
Haleon seeks an OHC Customer Marketing Manager in Jeddah to drive category growth for Oral Health Care across channels. The role requires 7+ years in Category Management or Customer Marketing within FMCG in KSA, strong analytical skills, and experience with Nielsen/IQVIA data.
Key Skills for This Role
Responsibilities
- Lead the end to end Customer Marketing and Category agenda for the OHC portfolio across all channels, ensuring category strategies are translated into winning customer specific execution
- Develop annual customer and channel plans for OHC, aligned with brand priorities, retailer strategies, and category growth drivers
- Build and deploy category led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics to influence customer decisions
- Partner with Sales to embed OHC category strategies into, covering assortment, visibility, pricing, and promotional recommendations
- Own the design and execution of in store visibility solutions (POSM, planograms, secondary placements) that enhance category presence and drive shopper conversion
- Evaluate the effectiveness of customer and category initiatives through clear KPIs (incremental sales, ROI, conversion uplift, share of shelf) and recommend optimisation actions
- Act as the OHC category expert in customer engagements, supporting Sales with insights, toolkits, and execution frameworks tailored to each retailer
- Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements
- Support budgeting and forecasting for customer marketing investments, ensuring disciplined allocation and tracking of spend
Requirements
- Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top tier FMCG multinational operating in the KSA market
- Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers
- Proven track record of delivering measurable commercial impact through category growth initiatives, customer specific execution, or shopper driven interventions
- Demonstrated ability to translate category insights into customer tailored plans that drive conversion across offline and online channels
- Strong analytical skills with hands on experience using Nielsen, IQVIA, EPOS, and internal sell in data to build category stories and identify growth opportunities
- Excellent cross functional collaboration skills with the ability to influence Sales, Marketing, and retailer stakeholders in a matrixed environment
- Experience managing POSM development and in store visibility execution
- Experience in Oral Health Care or broader Personal Care categories (preferred)
- Category management or shopper marketing certification from a leading FMCG multinational (preferred)
- MBA or postgraduate qualification in Marketing, Business, or related fields (preferred)
Full Job Posting
About The Role
- The OHC Customer Marketing Manager is a pivotal commercial role within Haleon Saudi Arabia, responsible for shaping and executing the Customer Marketing strategy for the Oral Health Care portfolio across Mass Market, Pharmacy, Wholesaler, Hospital and emerging channels in the Kingdom.
- The role is accountable for driving category growth, strengthening brand equity at the point of purchase, and delivering superior in store execution that maximizes conversion and Net Sales.
- This position requires a category driven commercial operator with strong experience in customer development, category management, or shopper focused commercial roles within a leading FMCG multinational.
- The incumbent partners closely with Sales, Brand teams, and Digital Commerce to convert category insights into customer specific execution plans that deliver measurable commercial impact.
- The role reports to the Commercial Excellence Lead.
Role Responsibilities
- Lead the end to end Customer Marketing and Category agenda for the OHC portfolio across all channels, ensuring category strategies are translated into winning customer specific execution.
- Develop annual customer and channel plans for OHC, aligned with brand priorities, retailer strategies, and category growth drivers.
- Build and deploy category led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics to influence customer decisions.
- Partner with Sales to embed OHC category strategies into, covering assortment, visibility, pricing, and promotional recommendations.
- Own the design and execution of in store visibility solutions (POSM, planograms, secondary placements) that enhance category presence and drive shopper conversion.
- Evaluate the effectiveness of customer and category initiatives through clear KPIs (incremental sales, ROI, conversion uplift, share of shelf) and recommend optimisation actions.
- Act as the OHC category expert in customer engagements, supporting Sales with insights, toolkits, and execution frameworks tailored to each retailer.
- Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
- Support budgeting and forecasting for customer marketing investments, ensuring disciplined allocation and tracking of spend.
Basic Qualifications
- Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top tier FMCG multinational operating in the KSA market.
- Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers
- Proven track record of delivering measurable commercial impact through category growth initiatives, customer specific execution, or shopper driven interventions.
- Demonstrated ability to translate category insights into customer tailored plans that drive conversion across offline and online channels.
- Strong analytical skills with hands on experience using Nielsen, IQVIA, EPOS, and internal sell in data to build category stories and identify growth opportunities.
- Excellent cross functional collaboration skills with the ability to influence Sales, Marketing, and retailer stakeholders in a matrixed environment.
- Experience managing POSM development and in store visibility execution
Preferred Qualifications
- Experience in Oral Health Care or broader Personal Care categories
- Category management or shopper marketing certification from a leading FMCG multinational.
- MBA or postgraduate qualification in Marketing, Business, or related fields.
- Proven capability in leading cross functional commercial projects or contributing to regional capability builds.
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