indeed
National Brand Manager
General Motors (GM)
Markham, CAN
Full-time
Hybrid
$131,000 to $180,900.
Discovered 1 weeks ago
Brand strategyIntegrated marketingRetail go-to-market strategyProduct marketingPricing and incentive strategyAdvertising and communications
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Brand strategyIntegrated marketingRetail go-to-market strategy
Role Overview
The National Brand Manager, Cadillac Canada is responsible for Cadillac’s growth, market performance, brand equity, retail strategy, and customer experience across Canada.
The role reports to the Managing Director, Cadillac Canada, and leads a team of Marketing Segment Managers.
The position partners with Cadillac North America and Global leadership and cross-functional teams across Sales, Finance, Product Planning, Distribution, Communications, Customer Experience, and Engineering.
Key Skills for This Role
Brand strategyIntegrated marketingRetail go-to-market strategyProduct marketingPricing and incentive strategyAdvertising and communications
Full Job Posting
Role Overview
The National Brand Manager, Cadillac Canada is responsible for Cadillac’s growth, market performance, brand equity, retail strategy, and customer experience across Canada.
The role reports to the Managing Director, Cadillac Canada, and leads a team of Marketing Segment Managers.
The position partners with Cadillac North America and Global leadership and cross-functional teams across Sales, Finance, Product Planning, Distribution, Communications, Customer Experience, and Engineering.
Workplace
- This role is categorized as hybrid.
- The successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
- The role requires less than 25% travel.
Brand Strategy and Business Leadership
- Lead Cadillac Canada in achieving annual and long-term sales, market share, profitability, customer loyalty, brand health, and luxury brand equity objectives.
- Develop integrated marketing strategies across product, pricing, distribution, and promotion.
- Ensure customer, retailer, and marketing touchpoints reinforce Cadillac’s premium positioning.
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