Mgr-MarketingCommunications II
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Key skills for this role
About the Role
JW Marriott is seeking a Marketing Communications Manager to develop and execute the property's marketing plan, manage e-commerce opportunities, and build relationships with tourism bureaus.
Key Skills for This Role
Responsibilities
- Assist in region wide coordination of rooms, food and beverage, spa, and golf promotions
- Develop leisure marketing plan addressing distribution of rate offers, packages and programs to build occupancy
- Maintain, update, and manage all web sites
- Coordinate offers and information for publications and inserts regarding brand loyalty reward mailings
- Develop brochure and property collateral materials
- Participate in property imaging work (e.g., signage)
- Use and interpret reporting for marketing recommendations, including DMA source market reports and past guest lists
- Review and analyze website and email campaign tracking
- Ensure consistent marketing message in all advertising and collateral efforts
- Manage marketing budget throughout year
- Track ROI of all marketing initiatives
- Evaluate new marketing opportunities for the property
Requirements
- High school diploma or GED; 2 years experience in sales and marketing or related professional area
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required
Full Job Posting
Job Summary
- Responsible for completing marketing plan for property.
- Manages all e commerce opportunities.
- Develops a good working relationship with tourism bureaus and community leaders.
Education And Experience
- High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.
Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in region wide coordination of rooms, food and beverage, spa, and golf promotions.
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
- Maintains, updates, and manages all web sites.
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
- Develops brochure and property collateral materials.
- Participates in all property imaging work (e.g., signage).
- Uses and interprets all reporting necessary for sound marketing recommendations.
- Reviews and provides analysis on all website and email campaign tracking.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout year.
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns.
- Tracks return on investment (ROI) of all marketing initiatives.
Using Knowledge of Market Trends and Target Customer Information to Maximize Rev
- Evaluates new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites.
- Works closely with respective Convention Bureaus and Chambers of Tourism.
- Develops strategic marketing plan for property, includes group, leisure and local efforts.
- Plans and supervises all photo shoots.
Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory.
- Provides all sales channels with creative and unique tools to assist in sales and marketing.
- Acts as liaison between corporate and individual properties.
- Works with media buyer to plan and execute advertising.
- Assists property in developing promotions for various campaigns.
- Acts on behalf of property with all vendors.
Additional Marketing Responsibilities
- Keeps detailed files and records on property's marketing materials.
- Ensures property follows all corporate marketing guidelines.
- Approves all invoicing through MarrCom office.
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