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Mgr-MarketingCommunications II

JW Marriott
Dubai, UAE
Full Time
Manager
Onsite
4 weeks ago
Marketing StrategyE commerce ManagementBudget ManagementROI AnalysisWebsite ManagementAdvertising
Free

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Marketing StrategyE commerce ManagementBudget Management
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Job Summary

  • Responsible for completing marketing plan for property. Manages all e commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

Candidate Profile Education And Experience

  • High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
  • OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Core Work Activities Conducting Daily Marketing Activities that Achieve Depart

  • Assists in region wide coordination of rooms, food and beverage, spa, and golf promotions.
  • Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
  • Maintains, updates, and manages all web sites.
  • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
  • Develops brochure and property collateral materials.
  • Participates in all property imaging work (e.g., signage).
  • Manages marketing budget throughout year.
  • Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

Using Knowledge of Market Trends and Target Customer Information to Maximize Rev

  • Evaluates new marketing opportunities for the property.
  • Ensures property is represented on all quality internet sites that have the potential of providing business.
  • Works closely with respective Convention Bureaus and Chambers of Tourism.
  • Develops strategic marketing plan for property, includes group, leisure and local efforts.
  • Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

  • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
  • Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
  • Acts as liaison between corporate and individual properties in rolling out programs.
  • Works with media buyer to plan and execute advertising.
  • Assists property in developing promotions for various campaigns.

Additional Marketing Responsibilities

  • Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
  • Ensures that property is following all corporate marketing guidelines.
  • Approves all invoicing through MarrCom office.

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