Mgr-MarketingCommunications II
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Key skills for this role
About the Role
JW Marriott in Dubai seeks a Marketing Communications Manager to develop and execute the property's marketing plan, manage e-commerce opportunities, and build relationships with tourism bureaus.
Key Skills for This Role
Responsibilities
- Assist in region wide coordination of rooms, food and beverage, spa, and golf promotions
- Develop leisure marketing plan addressing distribution of rate offers, packages, and programs to build occupancy
- Maintain, update, and manage all web sites
- Coordinate offers and information for publications and inserts regarding brand loyalty reward mailings
- Develop brochure and property collateral materials
- Participate in all property imaging work (e.g., signage)
- Use and interpret reporting for sound marketing recommendations
- Review and provide analysis on website and email campaign tracking
- Ensure consistent marketing message in all advertising and collateral efforts
- Manage marketing budget throughout year
- Track return on investment (ROI) of all marketing initiatives
- Develop strategic marketing plan for property including group, leisure and local efforts
Requirements
- High school diploma or GED; 2 years experience in sales and marketing or related professional area
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required
Full Job Posting
Job Summary
- Responsible for completing marketing plan for property
- Manages all e commerce opportunities
- Develops a good working relationship with tourism bureaus and community leaders
Candidate Profile Education and Experience
- High school diploma or GED; 2 years experience in sales and marketing or related professional area
- OR 2 year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required
Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in region wide coordination of rooms, food and beverage, spa, and golf promotions
- Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy
- Maintains, updates, and manages all web sites
- Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings
- Develops brochure and property collateral materials
- Participates in all property imaging work (e.g., signage)
- Uses and interprets all reporting necessary for sound marketing recommendations
- Reviews and provides analysis on all website and email campaign tracking
- Ensures consistent marketing message is communicated in all advertising and collateral efforts
- Manages marketing budget throughout year
- Provides regular tracking/ROI and analysis of promotions and website/email campaigns
- Tracks return on investment (ROI) of all marketing initiatives
Using Knowledge of Market Trends and Target Customer Information to Maximize Rev
- Evaluates new marketing opportunities for the property
- Ensures property is represented on all quality internet sites that have the potential of providing business
- Works closely with respective Convention Bureaus and Chambers of Tourism
- Develops strategic marketing plan for property, includes group, leisure and local efforts
- Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind
Building Successful Relationships that Generate Sales & Marketing Opportunities
- Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy
- Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property
- Acts as liaison between corporate and individual properties in rolling out programs
- Works with media buyer to plan and execute advertising
- Assists property in developing promotions for various campaigns
- Assists property with materials, tracking/analysis and presentations to owners
- Acts on behalf of property with all vendors, exacting a balance between quality work and price
Additional Marketing Responsibilities
- Keeps detailed files and records on all matters relative to property's marketing materials
- Ensures that property is following all corporate marketing guidelines
- Approves all invoicing through MarrCom office
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