Marketing Specialist (Chinese Speaker)
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Key skills for this role
About the Role
Tomorrow World Real Estate Development is looking for a Marketing Specialist to lead marketing, branding, PR, and communication initiatives. The role requires Mandarin fluency, experience in real estate marketing, and knowledge of Chinese digital platforms like WeChat.
Key Skills for This Role
Responsibilities
- Develop and execute integrated marketing strategies to strengthen brand presence and drive customer engagement.
- Build and manage branding initiatives for the company, its communities, projects, and leadership team.
- Identify effective marketing channels and platforms to reach target audiences and maximize campaign performance.
- Develop marketing strategies targeting Chinese speaking audiences and international investors.
- Manage and optimize presence across Chinese digital platforms, including WeChat and other Chinese social media channels.
- Collaborate with influencers, media partners, KOLs, and industry stakeholders to enhance brand visibility.
- Lead PR activities, media relations, and communication strategies.
- Plan, organize, and manage events, project launches, activations, and corporate engagements.
- Curate and oversee creation of compelling content across digital, social media, print, and offline channels.
- Monitor market trends, competitor activities, and consumer insights.
Requirements
- Mandarin speaker with strong English communication skills
- Proven experience in marketing, branding, PR, and communications, preferably in real estate development
- Strong understanding of B2C marketing and customer engagement strategies
- Experience with influencers, media outlets, KOLs, and strategic partners
- Good understanding of Chinese social media platforms, especially WeChat
- Strong strategic thinking, creativity, and project management skills
Full Job Posting
Full Job Description
- Tomorrow World Real Estate Development is looking for a dynamic and experienced Marketing Specialist to lead our marketing, branding, PR, and communication initiatives. The ideal candidate will have strong experience in developing impactful marketing strategies, managing brand presence, and engaging
Key Responsibilities
- Develop and execute integrated marketing strategies to strengthen Tomorrow World Real Estate Development’s brand presence and drive customer engagement.
- Build and manage branding initiatives for the company, its communities, projects, and leadership team.
- Identify the most effective marketing channels and platforms to reach target audiences and maximize campaign performance.
- Develop marketing strategies targeting Chinese speaking audiences and international investors.
- Manage and optimize presence across Chinese digital platforms, including WeChat and other Chinese social media channels.
- Collaborate with influencers, media partners, KOLs, and industry stakeholders to enhance brand visibility and credibility.
- Lead PR activities, media relations, and communication strategies to maintain a strong market presence.
- Plan, organize, and manage events, project launches, activations, and corporate engagements.
- Curate and oversee the creation of compelling content across digital, social media, print, and offline channels.
- Monitor market trends, competitor activities, and consumer insights to ensure marketing strategies remain relevant and effective.
- Coordinate with internal teams and external agencies to ensure successful execution of marketing campaigns.
Requirements
- Proven experience in marketing, branding, PR, and communications, preferably within the real estate development sector.
- Mandarin speaker with strong English communication skills (mandatory).
- Strong understanding of B2C marketing, customer engagement strategies, and international audience targeting.
- Experience working with influencers, media outlets, KOLs, and strategic partners.
- Good understanding of Chinese social media platforms, especially WeChat and other China focused digital channels.
- Ability to understand market dynamics and translate insights into effective marketing campaigns.
- Strong strategic thinking, creativity, and excellent project management skills.
- Ability to work in a fast paced environment and manage multiple projects simultaneously.
- Excellent communication, negotiation, and relationship building skills
Pay
- AED 1.00 AED 2.00 per month
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