Marketing Senior Lead
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Key skills for this role
About the Role
Fine Solutions is seeking a Marketing Senior Lead to drive demand generation, portfolio positioning, and commercial enablement across defined markets and channels. The role involves developing segment strategies, value propositions, and supporting pricing and channel activation.
Key Skills for This Role
Responsibilities
- Define and prioritize target segments based on market potential and strategic fit
- Develop clear segment strategies aligned with business objectives
- Analyze market trends, customer insights, and competitive positioning
- Develop and refine product and solution positioning
- Define value propositions tailored to different segments and channels
- Design and execute marketing initiatives that support pipeline creation
- Enable Business Development and Sales teams with targeted campaigns and tools
- Support activation across direct and indirect channels
- Support pricing strategy through market insights and competitive benchmarking
- Monitor marketing effectiveness and campaign performance
Requirements
- Experience in B2B marketing, portfolio management, and commercial enablement
- Strong analytical and strategic thinking skills
- Excellent cross functional collaboration abilities
- Experience in hygiene solutions or related industry preferred
Full Job Posting
About Fine Solutions
- Fine Solutions is the partner of choice for institutions across the UAE, delivering innovative, sustainable, and technology driven hygiene solutions.
- The company serves more than 10,000 customers in hospitality, facility management, healthcare and foodservice.
About the Role
- The Marketing Senior Lead is responsible for driving demand generation, portfolio positioning, and commercial enablement across defined markets and channels.
- The role translates business strategy into actionable marketing plans, supporting revenue growth through segment prioritization, value proposition development, pricing support, and channel activation.
- The role is accountable for measurable contributions to pipeline generation, portfolio growth, and price realization.
Key Responsibilities
- Market & Segment Strategy: Define and prioritize target segments, develop segment strategies, analyze market trends.
- Portfolio Positioning & Value Proposition: Develop and refine product and solution positioning, define value propositions.
- Demand Generation & Pipeline Support: Design and execute marketing initiatives, enable BD and Sales teams.
- Channel Activation: Support activation across direct and indirect channels, develop channel specific strategies.
- Pricing & Commercial Support: Support pricing strategy through market insights, contribute to value based pricing.
- Performance Tracking & Insights: Monitor marketing effectiveness, provide insights on segment performance.
- Cross Functional Collaboration: Work closely with Business Development, Key Accounts, Channel Development, Sales Operations.
Scope Includes
- Portfolio positioning across product categories (tissue, non tissue, solutions, IoT enabled offerings).
- Segment strategy (FM, Hospitality, Healthcare, QSR, Education, Retail back of house).
- Channel activation across direct B2B, distributor led markets, private label and strategic partnerships.
- Pricing and value proposition support.
Complexity Drivers
- Number of markets and clusters covered.
- Channel diversity (direct, distributor, private label).
- Portfolio breadth and innovation pipeline.
- Market maturity and competitive intensity.
- Alignment with commercial teams (BD, KA, Channel).
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