Marketing Professionals (Emiratis Only)
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Key skills for this role
About the Role
This posting is for multiple marketing roles (Head of Marketing and Brand Marketing Executive) in the aviation industry based in Sharjah. Candidates must be Emirati with a Family Book.
Key Skills for This Role
Responsibilities
- Develop and oversee marketing strategy, B2B & B2C plans and campaigns
- Work with stakeholders to market and raise brand awareness
- Develop and implement marketing campaigns to increase traffic
- Gather consumer insights and segment target markets
- Oversee execution of marketing activities in line with brand guidelines
- Monitor marketing activities and analyze effectiveness
- Drive brand awareness and ensure consistent brand image
- Work with advertising agencies and vendors to manage budgets
- Oversee sales and placement of indoor print and digital advertising
- Arrange special events, branded spaces, and sponsored areas
Requirements
- Emirati nationality with Family Book
- Bachelor's degree in a relevant discipline
- Minimum 6 years experience in marketing for Head role
- Minimum 3 years experience in marketing for Brand Executive role
Full Job Posting
Roles
- 1) Head Marketing
- 2) Brand Marketing Executive
- Industry: Aviation
- Location: Sharjah
- Essential: Emirati + Family Book
- Work Schedule: 4 days a week
Responsibilities Head Marketing
- Develop and oversee the implementation of the marketing strategy, B2B & B2C plans and campaigns in order to increase revenues in collaboration with the Commercial Department.
- Work closely with the stakeholders in order to market and raise brand awareness whilst ensuring alignment to branding guidelines.
- Develop and implement marketing campaigns to increase traffic
- Develop ‘go to market’ programmes and develop the annual calendar for marketing campaigns
- Gather consumer insights and segment target markets in order to develop targeted marketing plans/campaigns
- Oversee the execution of all marketing activities to ensure these are in line with brand guidelines
- Establish mechanisms to track, monitor and report on the effectiveness of trade / brand marketing plans and activities
- Monitor marketing activities to recognize industry trends and analyze their effectiveness in order to make recommendations for management approval
- Drive the development and awareness brand by ensuring a consistent brand image across all customer touchpoints
- Work closely with the Creative Design team, Events & Exhibitions and Corporate Communications to ensure marketing campaigns are supported as per the requirements
- Work with advertising agencies and vendors, to identify budgets and contribute to the preparation of an annual marketing budget
- Oversee the sales and placement of indoor print and digital advertising, informational displays and signage, and public art
Responsibilities Brand Marketing
- Implement marketing activities related to brand marketing in order to raise brand awareness and brand reputation
- Contribute to benchmarking and RFP process from the development through to selection and implementation in line with approved procurement process
- Contribute to development of ‘go to market’ programmes and the annual calendar for brand marketing campaigns
- Support the Unit Head in gathering consumer insights and segmenting target markets in order to develop targeted brand marketing plans/campaigns
- Execute brand marketing activities and ensure these are in line with the brand guidelines
- Track, monitor and report on the effectiveness of brand marketing plans and activities
- Monitor brand marketing activities of other airports, airlines / travel industry to recognize industry trends and make recommendations to the Unit Head
- Ensure brand marketing campaigns portray a consistent brand image across all customer touchpoints
- Work closely with Creative Design, Events & Exhibitions, and Corporate Communications teams to ensure brand marketing campaigns are supported as per the requirements
- Support the development of brand marketing budgets by gathering inputs from suppliers / vendors
- Arrange tactical activities, branded spaces, and sponsored areas to drive revenues and to improve passenger experience
Qualifications
- Bachelor's degree in a relevant discipline
Experience
- Minimum of 6 years' experience in a marketing role (Head)
- Minimum of 3 years' experience in a marketing role (Brand Executive)
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