Marketing Operations & AI Automation Manager
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Key skills for this role
About the Role
Hoxton Wealth is seeking a Marketing Operations & AI Automation Manager to own the marketing technology stack, data, automation, and AI adoption. The role involves managing CRM, marketing automation, lead management, reporting, and implementing AI-powered workflows to improve efficiency.
Key Skills for This Role
Responsibilities
- Own and manage the marketing technology stack, including CRM, customer data platforms, marketing automation tools and reporting systems
- Maintain accurate customer and prospect data, ensuring high standards of data quality, segmentation and consent management
- Manage lead lifecycle processes from initial enquiry through to adviser handover
- Design, build and optimise automated workflows that improve lead generation, nurturing and conversion
- Develop and manage lead enrichment and qualification processes
- Manage marketing tracking and attribution infrastructure across digital channels
- Build dashboards and reporting frameworks that provide clear visibility of marketing performance
- Lead the adoption of practical AI solutions across the marketing department
- Build and implement AI powered workflows, assistants and automations that improve productivity and effectiveness
- Evaluate emerging AI tools and identify opportunities to create competitive advantages
Requirements
- Proven experience in Marketing Operations, Marketing Technology, Revenue Operations or similar role
- Strong understanding of CRM, marketing automation and customer data platforms
- Experience building and managing marketing workflows, automations and lead management processes
- Strong understanding of marketing attribution, conversion tracking and reporting
- Experience working with APIs, integrations and automation platforms
- Demonstrable experience implementing AI powered workflows, tools or automations in a business environment
- Comfortable using AI assisted tools to accelerate development, automation and problem solving
- Strong analytical and problem solving skills
- Excellent organisational and documentation skills
- Ability to work independently and take ownership of systems and processes
Full Job Posting
About The Role
- Hoxton Wealth is looking for a Marketing Operations & AI Automation Manager to own the systems, data, automation and technology that power our marketing engine.
- This role sits within the Marketing department and is responsible for ensuring our marketing activity can be executed, measured, automated and scaled effectively.
- You will oversee the marketing technology stack, lead management processes, reporting infrastructure and automation workflows that support lead generation and client acquisition across multiple international markets.
- You will also play a key role in driving practical AI adoption within the marketing function.
Key Responsibilities
- Own and manage the marketing technology stack, including CRM, customer data platforms, marketing automation tools and reporting systems.
- Maintain accurate customer and prospect data, ensuring high standards of data quality, segmentation and consent management.
- Manage lead lifecycle processes from initial enquiry through to adviser handover.
- Design, build and optimise automated workflows that improve lead generation, nurturing and conversion.
- Develop and manage lead enrichment and qualification processes.
- Improve speed to lead and lead routing processes through automation.
- Support campaign execution through scalable marketing workflows and operational processes.
- Identify opportunities to reduce manual work and improve team efficiency.
- Manage marketing tracking and attribution infrastructure across digital channels.
- Build dashboards and reporting frameworks that provide clear visibility of marketing performance.
- Lead the adoption of practical AI solutions across the marketing department.
- Build and implement AI powered workflows, assistants and automations that improve productivity and effectiveness.
Essential Skills & Experience
- Proven experience in Marketing Operations, Marketing Technology, Revenue Operations or a similar role.
- Strong understanding of CRM, marketing automation and customer data platforms.
- Experience building and managing marketing workflows, automations and lead management processes.
- Strong understanding of marketing attribution, conversion tracking and reporting.
- Experience working with APIs, integrations and automation platforms.
- Demonstrable experience implementing AI powered workflows, tools or automations in a business environment.
- Comfortable using AI assisted tools to accelerate development, automation and problem solving.
- Strong analytical and problem solving skills.
- Excellent organisational and documentation skills.
- Ability to work independently and take ownership of systems and processes.
Desirable
- Experience within financial services or another regulated industry.
- Experience with website analytics, tracking and conversion optimisation.
- Experience building internal tools, calculators, chatbots or customer facing digital experiences.
- Familiarity with low code and no code automation platforms.
- Experience supporting multi region marketing operations.
How We Work
- This is a high trust, high autonomy role.
- We are looking for someone who is naturally curious, commercially minded and comfortable taking ownership.
- AI is expected to be part of your daily workflow.
- The successful candidate will already be using AI to enhance how they operate and will be excited about helping others do the same.
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