Marketing Operations & AI Automation Manager
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Key skills for this role
About the Role
Hoxton Wealth seeks a Marketing Operations & AI Automation Manager to own the marketing technology stack, automation workflows, and data infrastructure. The role involves managing CRM, marketing automation, lead management, reporting, and driving AI adoption to improve efficiency.
Key Skills for This Role
Responsibilities
- Own and manage the marketing technology stack, including CRM, customer data platforms, marketing automation tools and reporting systems
- Maintain accurate customer and prospect data, ensuring high standards of data quality, segmentation and consent management
- Manage lead lifecycle processes from initial enquiry through to adviser handover
- Design, build and optimise automated workflows that improve lead generation, nurturing and conversion
- Develop and manage lead enrichment and qualification processes
- Manage marketing tracking and attribution infrastructure across digital channels
- Build dashboards and reporting frameworks that provide clear visibility of marketing performance
- Lead the adoption of practical AI solutions across the marketing department
- Build and implement AI powered workflows, assistants and automations that improve productivity and effectiveness
- Support the development and maintenance of lead generation tools such as calculators, assessments, interactive experiences and website chat solutions
Requirements
- Proven experience in Marketing Operations, Marketing Technology, Revenue Operations or similar role
- Strong understanding of CRM, marketing automation and customer data platforms
- Experience building and managing marketing workflows, automations and lead management processes
- Strong understanding of marketing attribution, conversion tracking and reporting
- Experience working with APIs, integrations and automation platforms
- Demonstrable experience implementing AI powered workflows, tools or automations in a business environment
- Comfortable using AI assisted tools to accelerate development, automation and problem solving
- Strong analytical and problem solving skills
- Excellent organisational and documentation skills
- Ability to work independently and take ownership of systems and processes
Full Job Posting
About the Role
- Hoxton Wealth is looking for a Marketing Operations & AI Automation Manager to own the systems, data, automation and technology that power our marketing engine.
- This role sits within the Marketing department and is responsible for ensuring our marketing activity can be executed, measured, automated and scaled effectively.
- You will oversee the marketing technology stack, lead management processes, reporting infrastructure and automation workflows that support lead generation and client acquisition across multiple international markets.
- You will also play a key role in driving practical AI adoption within the marketing function, identifying opportunities to improve efficiency, automate repetitive work and enhance the effectiveness of our campaigns and processes.
- This is a hands on role for someone who enjoys solving problems, building systems and finding smarter ways of working.
Key Responsibilities
- Own and manage the marketing technology stack, including CRM, customer data platforms, marketing automation tools and reporting systems.
- Maintain accurate customer and prospect data, ensuring high standards of data quality, segmentation and consent management.
- Manage lead lifecycle processes from initial enquiry through to adviser handover.
- Ensure marketing and sales teams operate from a reliable and consistent source of truth.
- Maintain documentation, processes and governance across all marketing systems.
- Design, build and optimise automated workflows that improve lead generation, nurturing and conversion.
- Develop and manage lead enrichment and qualification processes.
- Improve speed to lead and lead routing processes through automation.
- Support campaign execution through scalable marketing workflows and operational processes.
- Identify opportunities to reduce manual work and improve team efficiency.
- Manage marketing tracking and attribution infrastructure across digital channels.
- Ensure accurate conversion tracking and reporting across websites, campaigns and lead sources.
Skills & Experience
- Proven experience in Marketing Operations, Marketing Technology, Revenue Operations or a similar role.
- Strong understanding of CRM, marketing automation and customer data platforms.
- Experience building and managing marketing workflows, automations and lead management processes.
- Strong understanding of marketing attribution, conversion tracking and reporting.
- Experience working with APIs, integrations and automation platforms.
- Demonstrable experience implementing AI powered workflows, tools or automations in a business environment.
- Comfortable using AI assisted tools to accelerate development, automation and problem solving.
- Strong analytical and problem solving skills.
- Excellent organisational and documentation skills.
- Ability to work independently and take ownership of systems and processes.
- Experience within financial services or another regulated industry (desirable).
- Experience with website analytics, tracking and conversion optimisation (desirable).
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