Marketing Manager - Upcoming Premium EV Launch - UAE
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Key skills for this role
Role Overview
The role will launch a new premium electric vehicle brand into the UAE.
The position is with a major automotive partner representing leading European and Asian brands.
Key Skills for This Role
Full Job Posting
Opportunity
The role will launch a new premium electric vehicle brand into the UAE.
The position is with a major automotive partner representing leading European and Asian brands.
About the Client
The client is described as one of the region's largest automotive partners to leading European and Asian brands.
Job Description
- Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
- Manage brand performance across categories and ensure consistency with company and principal standards.
- Drive strategies to increase sales and strengthen market share for each brand.
- Lead cross-functional campaigns, sponsorships, and high-profile events to enhance visibility and brand equity.
- Liaise with principals, agencies, and government entities to build effective partnerships and initiatives.
- Guide, develop, and motivate direct reports to achieve results and build future leadership capability.
Successful Applicant
- Strong automotive marketing experience, preferably within an automotive OEM, importer, or established dealer group.
- At least 7 years of relevant experience with substantial management experience.
- Experience developing and executing annual marketing strategies, brand plans, and budgets aligned with commercial objectives.
- Strong brand management and positioning experience, including brand equity and principal or OEM guidelines.
- Experience with new brand or product launches, integrated marketing campaigns, digital marketing, and events.
- Ability to analyze brand performance, market intelligence, competitor activity, and business indicators and convert insights into commercial actions.
- Premium or luxury automotive experience is preferred, and EV or new-energy vehicle exposure is an advantage.
Compensation
- The advertised salary is AED 35,000 to AED 40,000 per month, plus benefits.
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