Marketing Manager

Location: Riyadh, Saudi Arabia

Position Summary

Strategic & Operational Marketing

• Develop and implement marketing plans to promote diagnostic imaging, radiotherapy, laboratory, and outpatient services.
• Conduct market research to identify patient needs, industry trends, and competitive landscape.
• Work closely with the Head of Marketing and management team to set marketing objectives and budgets.
• Ensure brand consistency across all communication channels.

Business Development & Referral Management

• Build and maintain relationships with physicians, hospitals, insurance companies, and corporate clients.
• Develop referral programs to increase patient inflow from partner providers.
• Organize medical awareness campaigns, conferences, and health education events.

Digital Marketing & Communication

• Manage the centre’s website, SEO, and social media platforms.
• Plan and execute digital campaigns (Google Ads, social media ads, email campaigns).
• Oversee content creation for brochures, newsletters, videos, and patient education materials.
• Monitor and analyze digital metrics to optimize online engagement.

Patient-Centric Marketing

• Create patient outreach programs and community engagement initiatives.
• Develop marketing strategies targeting different patient groups (oncology, preventive health, diagnostics, etc.).
• Ensure marketing practices are ethical, patient-focused, and compliant with Saudi healthcare regulations.

Team & Project Management

• Supervise marketing staff and coordinate with external agencies.
• Track and evaluate the performance of marketing campaigns.
• Report regularly on ROI, patient acquisition cost, and conversion metrics.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5–7 years of progressive marketing experience, preferably in healthcare or medical services.
• Strong knowledge of healthcare marketing regulations in Saudi Arabia.
• Proven experience in digital marketing, branding, and campaign management.
• Excellent communication skills in English (Arabic preferred).
• Strong analytical, leadership, and project management skills.

Key Competencies

• Strategic thinking with hands-on execution ability.
• Strong relationship-building and networking skills.
• Ability to work in a fast-paced, competitive healthcare environment.
• Data-driven decision-making.
• Patient-focused mindset.