Marketing Manager - Exhibition
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Key skills for this role
About the Role
Salt seeks a Marketing Manager for Exhibitions to plan and execute integrated marketing strategies for trade shows. The role involves campaign management, digital marketing, content creation, and stakeholder management to drive attendance and exhibitor acquisition.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing plans aligned with event objectives
- Define target audiences including visitors, exhibitors, and partners
- Position the exhibition effectively within the market to achieve attendance and revenue targets
- Conduct market research, competitor analysis, and audience insights to refine strategies
- Plan and execute multi channel marketing campaigns (digital, email, social media, PR, content marketing, and paid advertising)
- Oversee campaign timelines, budgets, and performance tracking
- Collaborate with sales teams to support exhibitor acquisition campaigns
- Manage website content, SEO, and landing pages to optimize lead generation
- Oversee CRM/email marketing campaigns and automation workflows
- Work with paid media agencies to run PPC, social ads, and retargeting campaigns
- Monitor analytics tools (e.g., Google Analytics) to track performance and optimize ROI
- Develop compelling marketing content including brochures, emails, social posts, press releases, and promotional materials
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries
- Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems)
- Proven experience in campaign management and lead generation
- Excellent communication, writing, and stakeholder management skills
- Analytical mindset with the ability to interpret data and optimize campaigns
- Strong project management and organizational skills
- Ability to work under pressure and meet tight deadlines
Full Job Posting
Role Overview
- The Marketing Manager – Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows.
- The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.
Key Responsibilities
- Strategic Marketing: Develop and implement comprehensive marketing plans aligned with event objectives; Define target audiences including visitors, exhibitors, and partners; Position the exhibition effectively within the market; Conduct market research, competitor analysis, and audience insights.
- Campaign Management: Plan and execute multi channel marketing campaigns; Oversee campaign timelines, budgets, and performance tracking; Collaborate with sales teams to support exhibitor acquisition campaigns.
- Digital Marketing: Manage website content, SEO, and landing pages; Oversee CRM/email marketing campaigns and automation workflows; Work with paid media agencies to run PPC, social ads, and retargeting campaigns; Monitor analytics tools to track performance and optimize ROI.
- Content & Creative: Develop compelling marketing content including brochures, emails, social posts, press releases, and promotional materials; Ensure brand consistency; Coordinate with designers, copywriters, and agencies.
- Partnerships & PR: Build relationships with media partners, associations, and industry stakeholders; Manage PR campaigns, press releases, and media outreach; Secure promotional partnerships and cross marketing opportunities.
- Event Promotion: Drive visitor registration and exhibitor participation through targeted campaigns; Manage promotional calendars and campaign rollouts pre , during, and post event; Support on site marketing activities.
- Budget & Reporting: Manage marketing budgets efficiently; Track KPIs such as registrations, leads, conversion rates, and ROI; Provide regular reports and insights to senior management.
Key Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.
- Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).
- Proven experience in campaign management and lead generation.
- Excellent communication, writing, and stakeholder management skills.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Strong project management and organizational skills.
- Ability to work under pressure and meet tight deadlines.
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