Marketing Manager (Eduction institution sector) lead genration
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Key skills for this role
About the Role
Train Point Institute seeks a performance-driven Marketing Manager to drive revenue through lead generation, website optimization, and conversion improvement. The role involves managing paid campaigns (Google Ads, Meta Ads), optimizing landing pages, and collaborating with sales.
Key Skills for This Role
Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) and Meta Ads (Facebook/Instagram)
- Continuously improve Cost per Lead (CPL), lead quality, and ROI/ROAS
- Take ownership of website performance; improve traffic and conversion rate
- Create and optimize high converting landing pages for each key course
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Plan and execute email campaigns and WhatsApp campaigns for lead nurturing
- Identify and test new lead sources (Coursetakers, partnerships, aggregators)
Requirements
- Proven experience in lead generation and performance marketing
- Strong hands on experience with Google Ads (mandatory) and Meta Ads
- Experience in website optimization and CRO
- Landing page creation using tools like WordPress, Webflow, or similar
- Strong understanding of funnels, CPL, CAC, and ROI
- Experience with Google Analytics and reporting tools
- Arabic (Required)
Full Job Posting
Primary Objective
- We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance.
- This is NOT a branding only role. It is a performance driven, revenue focused role.
Key Responsibilities
- Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)
- Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram), LinkedIn Ads (for B2B — preferred)
- Continuously improve Cost per Lead (CPL), lead quality, and ROI / ROAS
- Take ownership of website performance (trainpoint.ae)
- Improve traffic (SEO + paid + organic) and conversion rate — critical
- Identify and fix drop offs in user journey, weak CTAs, and poor structure
- Work with developer/designer to improve UI/UX, speed, and mobile experience
- Use tools like Google Analytics and Google Search Console
- Create and optimize high converting landing pages for each key course
- Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow up → Conversion
- Conduct A/B testing (headlines, CTAs, layouts)
- Ensure landing pages are conversion focused, clear, persuasive, and sales driven
Analytics, Reporting & Performance Tracking
- Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance
- Provide weekly/monthly performance reports
- Use data to identify gaps and optimize campaigns and funnels
Sales Alignment & Lead Quality
- Work closely with sales team to improve lead quality and increase conversion to enrollments
- Understand which leads convert vs. not, and optimize accordingly
CRM, Email & WhatsApp Campaigns
- Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing
- Build basic automation workflows for follow ups
New Channels & Growth Opportunities
- Identify and test new lead sources (Coursetakers, partnerships, aggregators)
- Explore referral strategies and corporate lead generation opportunities
Must Have Skills & Experience
- Proven experience in lead generation and performance marketing
- Strong hands on experience with Google Ads (mandatory) and Meta Ads
- Experience in website optimization and CRO (Conversion Rate Optimization)
- Landing page creation using tools like WordPress, Webflow, or similar
- Strong understanding of funnels (end to end), CPL, CAC, and ROI
- Experience with Google Analytics and reporting tools
Mandatory Requirement
- Candidates MUST clearly demonstrate: Number of leads generated in previous roles, Campaign budgets handled, Measurable improvements in CPL, conversion rates, and revenue impact.
- No vague answers. All claims must be data backed.
Pay
- Pay: AED10,000.00 AED15,000.00 per month
Job Type & Location
- Job Type: Full time
- Work Location: In person
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