Marketing Manager

Artha Realty LLC

Dubai, UAE

Full Time

Senior

Onsite

AED 30,000/month / month

Yesterday

Marketing StrategyDigital MarketingSEOPPCCRMContent Strategy

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About the Role

Artha Realty LLC seeks a strategic Marketing Manager to lead brand, digital, content, PR, and lead generation for exclusive real estate projects in Dubai. The role requires 8+ years of marketing experience with 4-5 years in a senior strategic role within UAE/GCC real estate.

Key Skills for This Role

Marketing StrategyDigital MarketingSEOPPCCRMContent Strategy

Responsibilities

Own the marketing strategy and annual/quarterly marketing plan, aligned to sales targets across exclusive projects and property management
Translate business goals into a clear go to market and demand generation roadmap, with defined KPIs tied to leads, conversion, and revenue contribution
Act as a strategic partner to leadership and sales leadership, providing market insight to inform pricing, positioning, and launch timing
Direct quarterly brand campaigns and monthly exclusive project campaigns, delivered through the marketing team and agency partners
Commission market research and competitor analysis to continuously sharpen targeting strategy
Build and manage the marketing budget, allocating spend across channels based on ROI and pipeline impact
Develop and protect a distinctive brand identity for Artha Realty across all touchpoints
Set direction for digital marketing across paid social, PPC/Google Ads, SEO, email, and marketing automation to drive qualified inbound leads
Define the content and social media strategy across Instagram, LinkedIn, WhatsApp, and Google Business Profile
Oversee content strategy (property listings, project microsites, video, photography, brochures) that supports both sales enablement and organic reach
Manage PR, media relations, and industry event/sponsorship presence to build credibility and top of funnel awareness
Lead and develop the marketing team (Graphic Designer, Content Creator), including their outdoor shoot and production schedules

Requirements

8+ years of overall marketing experience, including 4–5 years in a senior, strategic marketing role within UAE/GCC real estate or brokerage
Demonstrated experience operating at a strategic level — shaping marketing direction and go to market decisions
Proven track record of building marketing strategies that directly contributed to measurable sales or leasing outcomes
Strong understanding of the Dubai real estate market, including off plan project launches and property management/leasing dynamics
Strategic command of digital performance marketing (paid social, PPC, SEO), CRM/marketing automation tools (e.g. Bitrix), and property portal marketing (Bayut, Property Finder, Dubizzle)
Experience leading and developing a marketing team, and managing external agencies, freelancers, and portal/PR partners
Excellent stakeholder management skills, comfortable presenting strategy and results to leadership
Strong commercial and analytical acumen — able to connect marketing activity to pipeline, conversion, and revenue (ROMI)
Bachelor's degree in Marketing, Business, or related field
Fluency in English required

Full Job Posting

Role Summary

The Marketing Manager is a strategic, senior level role responsible for setting and owning the marketing direction that drives visibility, lead generation, and sales for Artha Realty's exclusive projects and property management portfolio.
This is a 360 degree marketing leadership role spanning brand, digital performance, content, PR, events, developer partnerships, and lead generation.
The Marketing Manager translates business goals into a clear marketing strategy, sets direction for brand and campaign activity, and is measured on pipeline, qualified leads, and contribution to sales targets.

Key Responsibilities

Own the marketing strategy and annual/quarterly marketing plan, aligned to sales targets across exclusive projects and property management.
Translate business goals into a clear go to market and demand generation roadmap, with defined KPIs tied to leads, conversion, and revenue contribution.
Act as a strategic partner to leadership and sales leadership, providing market insight to inform pricing, positioning, and launch timing for exclusive projects.
Direct quarterly brand campaigns and monthly exclusive project campaigns, delivered through the marketing team and agency partners.
Commission market research and competitor analysis to continuously sharpen targeting strategy, applying data driven decision making to improve campaign performance.
Identify and evaluate new marketing channels to strengthen brand reach.
Build and manage the marketing budget — including the monthly property portal budget (approx. AED 30,000) — allocating spend across channels based on ROI and pipeline impact.
Develop and protect a distinctive brand identity for Artha Realty across all touchpoints, ensuring consistency across exclusive project campaigns and the property management arm.
Analyze competitor marketing strategies and identify gaps and opportunities for Artha Realty to stand out as a top tier real estate brand.
Ensure consistent brand messaging and tone of voice across all platforms.
Work closely with sales and leadership teams to align marketing direction with business growth objectives.
Set direction for digital marketing across paid social, PPC/Google Ads, SEO, email, and marketing automation to drive qualified inbound leads.

Candidate Profile

8+ years of overall marketing experience, including 4–5 years in a senior, strategic marketing role within UAE/GCC real estate or brokerage.
Demonstrated experience operating at a strategic level — shaping marketing direction and go to market decisions, not solely managing execution or day to day campaigns.
Proven track record of building marketing strategies that directly contributed to measurable sales or leasing outcomes, not just brand awareness.
Strong understanding of the Dubai real estate market, including off plan project launches and property management/leasing dynamics.
Strategic command of digital performance marketing (paid social, PPC, SEO), CRM/marketing automation tools (e.g. Bitrix), and property portal marketing (Bayut, Property Finder, Dubizzle).
Experience leading and developing a marketing team, and managing external agencies, freelancers, and portal/PR partners.
Excellent stakeholder management skills, comfortable presenting strategy and results to leadership and coordinating with developer/agency partners.
Strong commercial and analytical acumen — able to connect marketing activity to pipeline, conversion, and revenue (ROMI), and make data driven decisions.
Bachelor's degree in Marketing, Business, or related field (Master's a plus); relevant certifications (CIM, digital marketing) are a plus.
Fluency in English required; additional languages relevant to Dubai's multicultural market are an advantage.

What We Offer

A senior, strategic seat at the table with direct influence on company growth and go to market direction.
Exposure to exclusive, high value project launches and a growing property management portfolio in Dubai's dynamic market.
Competitive salary bracket, commensurate with experience.
Annual airfare ticket allowance.
Employment visa, medical insurance, and annual leave as per UAE Labour Law.
Other benefits in line with UAE Labour Law.

Salary

AED 30,000/month

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