Marketing Manager
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Key skills for this role
About the Role
AFG College with University of Aberdeen seeks a Marketing Manager to lead strategic marketing initiatives, brand positioning, digital marketing, and campaign management. The role requires 10+ years of marketing experience, preferably in higher education, and strong leadership skills.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies to promote academic programmes and institutional branding
- Lead multi channel marketing campaigns across digital, print, and media platforms
- Ensure alignment with University of Aberdeen branding and academic guidelines
- Oversee the institution’s digital presence, including social media, website content, and email marketing
- Manage content development in collaboration with designers, agencies, and media partners
- Monitor brand consistency across all marketing communications
- Work closely with admissions and senior management to align marketing initiatives with enrollment targets
- Track, analyze, and report on campaign performance, lead generation, and conversion metrics
- Identify market trends and opportunities to strengthen institutional visibility and competitiveness
Requirements
- Bachelor's degree in Marketing or related field
- Minimum 10 years experience in marketing, preferably in higher education or international academic environment
- Strong leadership, communication, and stakeholder management skills
- Proven expertise in digital marketing, campaign management, and brand strategy
- Analytical mindset with ability to interpret data and optimize performance
- Experience with CRM systems and email marketing platforms
Full Job Posting
Job Summary
- The Marketing Manager is responsible for leading and executing strategic marketing initiatives to promote AFG College and its University of Aberdeen programmes. The role focuses on brand positioning, digital marketing, campaign management, and supporting student recruitment objectives in line with i
Key Responsibilities
- Marketing Strategy & Campaigns: Develop and implement comprehensive marketing strategies to promote academic programmes and institutional branding. Lead multi channel marketing campaigns across digital, print, and media platforms. Ensure alignment with University of Aberdeen branding and academic gu
- Digital Marketing & Brand Management: Oversee the institution’s digital presence, including social media, website content, and email marketing. Manage content development in collaboration with designers, agencies, and media partners. Monitor brand consistency across all marketing communications.
- Collaboration & Reporting: Work closely with admissions and senior management to align marketing initiatives with enrollment targets. Track, analyze, and report on campaign performance, lead generation, and conversion metrics. Identify market trends and opportunities to strengthen institutional visi
Qualifications & Skills
- Bachelor’s degree in Marketing or a related field (mandatory).
- Minimum of 10 years’ experience in marketing, preferably within higher education or an international academic environment.
- Strong leadership, communication, and stakeholder management skills.
- Proven expertise in digital marketing, campaign management, and brand strategy.
- Analytical mindset with the ability to interpret data and optimize performance.
- Experience with CRM systems and email marketing platforms is an advantage.
Job Type & Location
- Job Type: Full time
- Work Location: In person
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