Marketing Manager - Automotive

Role Overview

Marketing Strategy and Planning

• Develop annual and quarterly marketing strategies aligned with business and sales objectives.
• Prepare marketing plans and budgets for vehicle sales, aftersales, parts, and other automotive activities.
• Identify market trends, customer preferences, competitor activities, and marketing opportunities.
• Develop strategies for brand awareness, customer acquisition, retention, and market share growth.

Digital Marketing and Lead Generation

• Manage campaigns across social media, search engines, websites, email, and other relevant platforms.
• Develop lead-generation campaigns supporting vehicle sales and aftersales targets.
• Monitor website performance, online enquiries, campaign engagement, and conversion rates.
• Coordinate SEO, SEM, social media, content marketing, and paid advertising with agencies and internal teams.
• Ensure digital content reflects brand identity and communication standards.

Automotive Campaigns and Events

• Plan campaigns for new and used vehicles, seasonal promotions, launches, offers, and special events.
• Support model introductions, test-drive events, roadshows, exhibitions, and customer events.
• Develop promotional materials and communications to increase showroom traffic and sales enquiries.
• Manage event budgets, vendors, agencies, logistics, branding, and promotional requirements.

Brand, Content, and Engagement

• Ensure consistent application of corporate and automotive brand guidelines across marketing channels.
• Manage brand positioning, visibility, customer perception, reputation, and market image.
• Develop social media strategies and content calendars featuring vehicle photography, videos, reels, and customer stories.
• Monitor social media engagement, customer feedback, reviews, and online reputation.
• Develop initiatives to improve customer engagement and strengthen loyalty.

Research and CRM

• Conduct research on automotive trends, customer behavior, pricing, promotions, and competitor activities.
• Provide recommendations based on market insights and performance data.
• Work with CRM and Sales teams on acquisition and retention campaigns.
• Support campaigns for vehicle upgrades, servicing, parts, accessories, and aftersales services.
• Analyze customer data and campaign results to improve future initiatives.

Requirements

• Develop and manage automotive marketing strategies supporting sales, aftersales, customer acquisition, retention, and market share.
• Manage digital marketing campaigns across social media, search engines, websites, email, and relevant platforms.
• Coordinate SEO, SEM, social media, content marketing, and paid advertising activities.
• Plan automotive campaigns for vehicles, promotions, launches, offers, and special events.
• Manage automotive brand positioning and consistent application of brand guidelines.
• Conduct automotive market research and competitor analysis.
• Use CRM and customer data to support acquisition, retention, upgrades, servicing, parts, and accessories campaigns.