Marketing & Growth Officer
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Key skills for this role
About the Role
Solomon People Solutions seeks a Marketing & Growth Officer to drive digital visibility, lead generation, and brand awareness. The role involves managing LinkedIn, email campaigns, SEO, content creation, and campaign analytics.
Key Skills for This Role
Responsibilities
- Manage LinkedIn company page
- Execute email campaigns
- Publish website content
- Monitor SEO and analytics
- Plan and execute integrated digital marketing strategies
- Drive qualified lead generation through organic and paid channels
- Optimize website traffic, conversions, and funnel performance
- Track campaign ROI and marketing contribution to revenue
- Create weekly content calendar
- Develop brochures and presentations
- Coordinate videos and graphics
- Support webinars and events
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 3–5 years digital marketing experience
- Minimum 2 years B2B marketing experience, education and training industry preferred
- Experience with Canva, Mailchimp, LinkedIn, and WordPress
- Dependent Visa preferred
- MBA Marketing or Digital Marketing specialization preferred
- Google Ads Certification preferred
- HubSpot Certification preferred
Full Job Posting
Purpose
- To drive digital visibility, lead generation, and brand awareness.
Key Responsibilities
- Digital Marketing: Manage LinkedIn company page; Execute email campaigns; Publish website content; Monitor SEO and analytics; Plan and execute integrated digital marketing strategies; Drive qualified lead generation through organic and paid channels; Optimize website traffic, conversions, and funnel
- Content Marketing: Create weekly content calendar; Develop brochures and presentations; Coordinate videos and graphics
- Campaign Management: Support webinars and events; Monitor lead generation activities
- Analytics: Track website traffic; Monitor campaign performance
KPIs
- Marketing qualified leads
- Website enquiries
- LinkedIn follower growth
- Email campaign engagement
Preferred Experience
- 3–5 years in digital marketing
- Experience with Canva, Mailchimp, LinkedIn, and WordPress
Key Result Areas
- Lead Generation & Conversion Management
- Website & Traffic Performance
- SEO & Organic Growth
- Paid Advertising & Budget Management
- Content & Social Media Marketing
- Email Marketing & Automation
- Business Intelligence & Reporting
Qualification & Experience
- Mandatory: Bachelor’s degree in Marketing, Business, or related field
- Preferred: Dependent Visa; MBA Marketing or Digital Marketing specialization; Google Ads Certification; HubSpot Certification
- Experience: 3–5 years digital marketing experience; Minimum 2 years B2B marketing experience, education and training industry preferred; Experience with Canva, Mailchimp, LinkedIn, and WordPress; Digital Marketing Agency experience desired
Competency Framework
- Technical Competencies: Performance marketing strategy; SEO and keyword strategy; Conversion rate optimization; Marketing automation; Data analytics
- Behavioral Competencies: Strategic thinking; Commercial acumen; Innovation mindset; Results ownership
Pay
- AED 3,000.00 AED 3,500.00 per month
Work Location
- In person
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