Marketing Executive
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Key skills for this role
About the Role
Messe Frankfurt Middle East is hiring a Marketing Executive to deliver impactful B2B marketing campaigns for its Consumer Goods Portfolio. The role requires 2+ years of B2B marketing experience, preferably in exhibitions or events, and strong multi-channel campaign management skills.
Key Skills for This Role
Responsibilities
- Execute targeted exhibitor and visitor marketing campaigns for international B2B trade shows
- Manage multi channel activities including digital, social media, email marketing, advertising, partnerships, and on site promotions
- Collaborate with internal teams and external agencies to deliver campaigns on time and to standard
- Produce professional marketing collateral and communications aligned with event branding and company guidelines
- Support sales teams with tactical campaigns to drive exhibitor acquisition, retention, and upsell
- Monitor campaign performance, provide regular reporting, and make recommendations for improvement
- Research competitor activity, industry trends, and customer insights to inform campaign strategy
- Manage barter agreements with publishers and partners to enhance event promotion
Requirements
- 2+ years of proven B2B marketing experience – exhibitions or events experience preferred
- Strong understanding of marketing communications across digital and traditional channels
- Experience managing agencies and delivering against campaign schedules and KPIs
- Excellent written and spoken English with strong copywriting and business communication skills
- Confident, proactive, and highly organized, able to manage multiple campaigns simultaneously
- Skilled in Microsoft Office; experience with CRM systems and digital campaign tools is an advantage
Full Job Posting
Company Overview
- Messe Frankfurt Middle East is a trusted leader in the region’s B2B exhibition landscape, delivering impactful trade shows.
Role Summary
- We are hiring a Marketing Executive to deliver impactful, results driven campaigns within our Consumer Goods Portfolio.
What You’ll Be Doing
- Execute targeted exhibitor and visitor marketing campaigns for international B2B trade shows.
- Manage multi channel activities including digital, social media, email marketing, advertising, partnerships, and on site promotions.
- Collaborate with internal teams and external agencies to deliver campaigns on time and to the highest standard.
- Produce professional marketing collateral and communications aligned with event branding and guidelines.
- Support sales teams with tactical campaigns to drive exhibitor acquisition, retention, and upsell.
- Monitor campaign performance, provide regular reporting, and make recommendations for improvement.
- Research competitor activity, industry trends, and customer insights to inform campaign strategy.
- Manage barter agreements with publishers and partners to enhance event promotion.
What You’ll Bring
- 2+ years of proven B2B marketing experience – exhibitions or events experience preferred.
- Strong understanding of marketing communications across both digital and traditional channels.
- Experience managing agencies and delivering against campaign schedules and KPIs.
- Excellent written and spoken English with strong copywriting and business communication skills.
- Confident, proactive, and highly organized, able to manage multiple campaigns simultaneously.
- Skilled in Microsoft Office; experience with CRM systems and digital campaign tools is an advantage.
Why Join Us?
- Be part of a dynamic marketing team driving the success of one of the region’s most recognized B2B exhibitions.
- Gain exposure to global markets, work with diverse stakeholders, and develop campaigns that directly impact commercial results.
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