Marketing Director
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Key skills for this role
About the Role
Robert Walters is recruiting a Marketing Director for a leading real estate developer in Sharjah, UAE. This senior leadership role will lead the transformation of the entire marketing function, including corporate brand, off-plan launches, digital, CRM, PR, broker marketing, and commercial strategy.
Key Skills for This Role
Responsibilities
- Develop and execute the overall marketing strategy across the organisation
- Lead the corporate brand strategy and ensure consistency across all customer touchpoints
- Plan and deliver successful off plan residential project launches
- Oversee digital marketing, performance marketing and lead generation activities
- Drive CRM strategy, customer lifecycle marketing and retention initiatives
- Manage public relations, corporate communications and media engagement
- Lead broker and channel marketing programmes to support sales performance
- Plan and oversee events, exhibitions and launch activations
- Manage external creative, digital, media and PR agencies
- Build, mentor and develop a high performing marketing team
- Manage marketing budgets, forecasting and ROI reporting
- Deliver market intelligence, competitor analysis and customer insights to support commercial decision making
Requirements
- 12 15+ years of progressive marketing experience
- Significant UAE developer side real estate marketing experience is essential
- Proven experience launching off plan residential communities, ideally master planned, waterfront or mixed use developments
- Experience building, transforming or restructuring a marketing function
- Strong leadership, commercial and stakeholder management skills
- Excellent understanding of integrated marketing, digital marketing, CRM and brand strategy
- Fluent English is essential
- Arabic would be a strong advantage
- Ability to work across Sharjah and Dubai
- Candidates currently employed within the UAE are preferred
Full Job Posting
Marketing Director
- Robert Walters is partnering with a leading master real estate developer to appoint an experienced Marketing Director.
- Reporting directly to the Chief Commercial Officer, you will lead the strategic transformation of the marketing function.
- This is an exceptional opportunity to join a well established developer during an exciting period of growth and transformation.
Key Responsibilities
- Develop and execute the overall marketing strategy across the organisation.
- Lead the corporate brand strategy and ensure consistency across all customer touchpoints.
- Plan and deliver successful off plan residential project launches.
- Oversee digital marketing, performance marketing and lead generation activities.
- Drive CRM strategy, customer lifecycle marketing and retention initiatives.
- Manage public relations, corporate communications and media engagement.
- Lead broker and channel marketing programmes to support sales performance.
- Plan and oversee events, exhibitions and launch activations.
- Manage external creative, digital, media and PR agencies.
- Build, mentor and develop a high performing marketing team.
- Manage marketing budgets, forecasting and ROI reporting.
- Deliver market intelligence, competitor analysis and customer insights to support commercial decision making.
Candidate Requirements
- 12 15+ years of progressive marketing experience.
- Significant UAE developer side real estate marketing experience is essential.
- Proven experience launching off plan residential communities, ideally master planned, waterfront or mixed use developments.
- Experience building, transforming or restructuring a marketing function.
- Strong leadership, commercial and stakeholder management skills.
- Excellent understanding of integrated marketing, digital marketing, CRM and brand strategy.
- Fluent English is essential.
- Arabic would be a strong advantage.
- Ability to work across Sharjah and Dubai.
- Candidates currently employed within the UAE are preferred.
What's on Offer
- Competitive salary package.
- Discretionary performance bonus.
- Family benefits.
- Annual flights.
- Executive level exposure reporting directly to the Chief Commercial Officer.
- Opportunity to shape and transform the marketing function of a leading UAE master real estate developer.
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