Marketing Director
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Salt is seeking a Marketing Director for a leading international exhibitions and events business in Dubai. The role involves leading marketing strategy for a portfolio of B2B exhibitions and conferences, driving visitor acquisition, delegate attendance, and exhibitor engagement.
Key Skills for This Role
Responsibilities
- Develop and execute the overall marketing strategy across a portfolio of B2B exhibitions and conferences
- Align marketing initiatives with commercial objectives, revenue targets, and long term business growth plans
- Lead, mentor, and develop a high performing marketing team, fostering collaboration, accountability, and continuous improvement
- Partner with Sales, Conference Production, Operations, and Digital teams to ensure integrated campaign execution
- Develop and deliver integrated marketing campaigns that drive qualified visitor and delegate attendance
- Build audience acquisition and retention strategies using CRM, marketing automation, and customer insights
- Optimise the customer journey to maximise registrations, engagement, and repeat attendance
- Identify new audience segments and opportunities for market expansion
- Lead multi channel marketing campaigns across digital, social media, email, paid media, SEO, SEM, content marketing, and partnerships
- Oversee website optimisation, lead generation activities, and conversion rate improvement
- Utilise analytics and performance data to optimise campaign effectiveness and maximise ROI
- Drive innovation through the adoption of new marketing technologies and best practices
Requirements
- 10+ years' marketing experience within B2B exhibitions, trade shows, conferences, or large scale events
- Proven experience leading integrated marketing campaigns that deliver measurable commercial results
- Strong background in visitor acquisition, audience growth, and digital marketing
- Experience managing and developing high performing marketing teams
- Demonstrated success in managing significant marketing budgets and delivering strong ROI
- Excellent stakeholder management skills, with the ability to influence senior leadership and collaborate across multiple functions
Full Job Posting
About the Opportunity
- Our client is a leading international exhibitions and events business seeking an experienced and commercially driven Marketing Director.
- This is a senior leadership position responsible for driving visitor acquisition, delegate attendance, exhibitor engagement, and brand growth.
- The successful candidate will work closely with the commercial leadership team to deliver measurable business growth.
Key Responsibilities
- Develop and execute the overall marketing strategy across a portfolio of B2B exhibitions and conferences.
- Align marketing initiatives with commercial objectives, revenue targets, and long term business growth plans.
- Lead, mentor, and develop a high performing marketing team.
- Partner with Sales, Conference Production, Operations, and Digital teams to ensure integrated campaign execution.
- Develop and deliver integrated marketing campaigns that drive qualified visitor and delegate attendance.
- Build audience acquisition and retention strategies using CRM, marketing automation, and customer insights.
- Optimise the customer journey to maximise registrations, engagement, and repeat attendance.
- Identify new audience segments and opportunities for market expansion.
- Lead multi channel marketing campaigns across digital, social media, email, paid media, SEO, SEM, content marketing, and partnerships.
- Oversee website optimisation, lead generation activities, and conversion rate improvement.
- Utilise analytics and performance data to optimise campaign effectiveness and maximise ROI.
- Drive innovation through the adoption of new marketing technologies and best practices.
Brand & Content Strategy
- Strengthen the market positioning and visibility of the exhibition portfolio.
- Ensure consistent brand messaging across all marketing channels.
- Oversee the development of engaging marketing content, creative assets, and promotional campaigns.
- Build strategic partnerships with media, industry associations, and key stakeholders.
Commercial Support
- Collaborate closely with the Sales team to support exhibitor acquisition and retention.
- Develop marketing initiatives that enhance exhibitor value and sponsorship opportunities.
- Ensure marketing activity contributes directly to revenue growth and commercial success.
Budget & Performance Management
- Manage and optimise the marketing budget, ensuring maximum return on investment.
- Establish KPIs and regularly report campaign performance, customer insights, and commercial impact.
- Analyse market trends, competitor activity, and customer behaviour to inform future marketing strategies.
Candidate Profile
- 10+ years' marketing experience within B2B exhibitions, trade shows, conferences, or large scale events.
- Proven experience leading integrated marketing campaigns that deliver measurable commercial results.
- Strong background in visitor acquisition, audience growth, and digital marketing.
- Experience managing and developing high performing marketing teams.
- Demonstrated success in managing significant marketing budgets and delivering strong ROI.
- Excellent stakeholder management skills, with the ability to influence senior leadership and collaborate across multiple functions.
Skills & Competencies
- Strategic and commercial thinking.
- Leadership and team development.
- Digital marketing expertise.
- CRM and marketing automation.
- Brand strategy and campaign management.
- Data analysis and performance optimisation.
- Budget management.
- Project management.
- Strong communication and presentation skills.
- Ability to thrive in a fast paced, deadline driven environment.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Salt
Design System Designer (Banking)
Dubai, UAE
Salt is hiring a Design Systems Designer for a 2-month contract (extendable) in Dubai with occasional travel to Abu Dhabi. The role involves supporting the growth of an enterprise Design System, creating reusable compone
Finance Consultant - Tax
Jeddah, KSA
A leading multinational business seeks an immediate Finance Consultant specializing in VAT in the Kingdom. The role requires extensive banking domain experience, strong understanding of VAT and withholding tax rules, and
Delegates Sales Executive
Dubai, UAE
Salt is hiring a Delegate Sales Executive to drive paid delegate attendance and revenue for conferences and exhibitions. The role involves outbound sales, building relationships with senior professionals, and converting
Strategy Consultant
Dubai, UAE
Join a government strategy programme in Dubai to assess free zones, define priority growth sectors, and develop strategic recommendations for economic competitiveness. Requires 5+ years of strategy consulting experience
Videographer / Content Creator
Dubai, UAE
A creative agency in Dubai is seeking a talented Video Content Creator to produce engaging digital content. The role involves concept development, filming, editing, and delivering video across multiple platforms. Ideal c
Marketing AI & Analytics Lead
Dubai, UAE
A Dubai-based PropTech company is seeking a Marketing AI & Analytics Lead to lead marketing analytics, attribution, reporting, and AI-driven transformation. The role involves building a single source of truth for marketi
Brand Portfolio Manager
Dubai, UAE
Salt is seeking a commercially driven Brand Portfolio Manager to grow and strengthen a brand portfolio in Dubai. The role involves using market insights and performance data to identify new opportunities, onboard brand p
Director of Enterprise Risk Management
Dubai, UAE
Salt is hiring a Director of Enterprise Risk Management for a fast-growing, technology-driven financial services organisation in Dubai. You will own the ERM function end-to-end, redesign frameworks, assess risk, and driv
Design System Designer (Banking)
Dubai, UAE
Finance Consultant - Tax
Jeddah, KSA
Delegates Sales Executive
Dubai, UAE
Strategy Consultant
Dubai, UAE
Videographer / Content Creator
Dubai, UAE
Marketing AI & Analytics Lead
Dubai, UAE
Brand Portfolio Manager
Dubai, UAE
Director of Enterprise Risk Management
Dubai, UAE