Marketing Director
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Key skills for this role
About the Role
A leading luxury brand organization in UAE seeks an experienced Marketing Director to lead marketing strategy across premium brands. The role involves developing integrated marketing plans, managing brand identity, driving digital marketing and customer acquisition, and overseeing events and CRM.
Key Skills for This Role
Responsibilities
- Develop and execute overall marketing strategy aligned with business objectives
- Lead annual marketing planning, budgeting, and performance measurement
- Build brand awareness while maintaining premium brand standards
- Identify market trends, customer insights, and competitive opportunities
- Ensure consistent brand identity across all customer touchpoints
- Manage product launches, dealership activations, and brand campaigns
- Collaborate with OEM partners to ensure compliance with global brand guidelines
- Oversee sponsorships, partnerships, and luxury lifestyle collaborations
- Lead digital marketing initiatives including paid media, SEO/SEM, social media, email marketing, and CRM campaigns
- Drive lead generation and optimize marketing ROI
- Develop customer lifecycle and retention strategies
- Utilize marketing automation and data driven decision making
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Master's degree (MBA) highly desirable
- 12–15+ years of marketing experience
- At least 5 years in a senior leadership role
- Experience within luxury automotive, luxury retail, hospitality, aviation, or premium consumer brands
- Strong understanding of luxury customer behavior and premium brand positioning
- Experience managing substantial marketing budgets and integrated campaigns
- Excellent leadership, stakeholder management, and communication skills
- Strong commercial acumen with a data driven approach to decision making
Full Job Posting
About the Role
- A leading luxury brand organization in UAE is seeking an experienced and strategic Marketing Director to lead the company's marketing function across multiple premium and luxury brands.
- The successful candidate will be responsible for developing and executing integrated marketing strategies that strengthen brand positioning, drive customer acquisition and retention, enhance the customer journey, and support commercial growth.
- This is a senior leadership role requiring a commercially driven marketing professional with a proven track record and achievement as a Marketing Director.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives.
- Lead annual marketing planning, budgeting, and performance measurement.
- Build brand awareness while maintaining premium brand standards.
- Identify market trends, customer insights, and competitive opportunities.
- Ensure consistent brand identity across all customer touchpoints.
- Manage product launches, dealership activations, and brand campaigns.
- Collaborate with OEM partners to ensure compliance with global brand guidelines.
- Oversee sponsorships, partnerships, and luxury lifestyle collaborations.
- Lead digital marketing initiatives including paid media, SEO/SEM, social media, email marketing, and CRM campaigns.
- Drive lead generation and optimize marketing ROI.
- Develop customer lifecycle and retention strategies.
- Utilize marketing automation and data driven decision making.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master's degree (MBA) is highly desirable.
- 12–15+ years of marketing experience, with at least 5 years in a senior leadership role.
- Experience within luxury automotive, luxury retail, hospitality, aviation, or premium consumer brands.
- Strong understanding of luxury customer behavior and premium brand positioning.
- Experience managing substantial marketing budgets and integrated campaigns.
- Excellent leadership, stakeholder management, and communication skills.
- Strong commercial acumen with a data driven approach to decision making.
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