Marketing & Communications Manager
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Key skills for this role
About the Role
Coface seeks a Marketing & Communications Manager to lead marketing strategy, product governance, and communications in the UAE. The role involves managing budgets, campaigns, lead generation, digital content, events, and internal communications.
Key Skills for This Role
Responsibilities
- Ensure provision of marketing deliverables in the country/region, in coordination with Regional, Group Marketing and Strategy Department
- Supervise product and service offering, implementing innovations and tracking performance
- Manage definition and implementation of local/regional lead generation plans and projects
- Develop and implement internal and external marketing strategies, plans, campaigns and projects
- Monitor and measure success of all marketing activities to support strategy
- Manage marketing budget effectively to achieve objectives
- Maintain expertise over entire range of products and product libraries
- Coordinate production of print and promotional items from concept to delivery
- Manage and update local Coface websites and social media platforms
- Produce local newsletters and content for digital channels
- Coordinate media relations and advertising
- Conceptualize, implement and run internal and external events
Requirements
- At least 10 years of experience with a minimum of 5 years in sales or marketing
- Degree in marketing, business administration or any equivalent discipline
- Previous experience in a related business area (credit insurance) is a plus
- Previous experience in a multicultural/international environment is highly desirable
Full Job Posting
Company Overview
- Coface has been managing credit risk for more than 75 years, supporting 100,000 clients across 200 markets.
- Offers solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring.
Main Responsibilities
- Ensure provision of marketing deliverables in the country/region, in coordination with Regional, Group Marketing and Strategy Department.
- Supervise product and service offering, implementing innovations and tracking performance.
- Manage definition and implementation of local/regional lead generation plans and projects.
- Develop and implement internal and external marketing strategies, plans, campaigns and projects.
- Monitor and measure success of all marketing activities to support strategy.
- Manage marketing budget effectively to achieve objectives.
- Maintain expertise over entire range of products and product libraries.
- Coordinate production of print and promotional items from concept to delivery.
- Manage and update local Coface websites and social media platforms.
- Produce local newsletters and content for digital channels.
- Coordinate media relations and advertising.
- Conceptualize, implement and run internal and external events.
Qualifications
- Degree in marketing, business administration or any equivalent discipline.
- At least 10 years with a minimum of 5 years in sales or marketing.
- Previous experience in a related business area (credit insurance) is a plus.
- Previous experience in a multicultural/international environment is highly desirable.
Technical and Practical Skills
- Understand product mix and positioning strategies.
- Master TCI policy wording or ability to learn fast.
- Write arguments, Q&A, brochures.
- Engage with sales as product expert.
- User Experience & User Interface background.
- Minimum IT literacy.
- Engage with users, promote Coface USP, animate community.
- Understand project mode and show commitment.
- Process literacy for quality improvement, customer journey and complaint management.
- Minimum understanding of client research (quantity/quality).
- Capacity to engage with Sales, promoter skills.
- Efficient doer skills on different levels (events, procurement, project management).
Additional Information
- A culture focused on teamwork, continuous learning, and professional development.
- Competitive base salary + performance based bonus.
- Comprehensive benefits package, including health insurance.
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