Marketing & Communications Manager
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Key skills for this role
About the Role
Coface seeks a Marketing & Communications Manager to support commercial strategy by managing product offerings, marketing budgets, and lead generation. The role involves digital communication, events, and internal/external communications.
Key Skills for This Role
Responsibilities
- Support commercial strategy by managing product offering and sales support tools
- Manage marketing budgets, planning of resources, and staffing
- Develop and implement internal and external marketing strategies, plans, campaigns and projects
- Oversee digital communication including website and social media content creation and management
- Manage lead generation campaigns and monitor performance
- Coordinate advertising, PR, and media relations
- Plan and execute internal and external events
- Ensure compliance with group communication strategy and branding guidelines
Requirements
- At least 10 years with a minimum of 5 years in sales or marketing
- Degree in marketing, business administration or any equivalent discipline
- Previous experience in a related business area (credit insurance) is a plus
- Previous experience in a multicultural/international environment is highly desirable
Full Job Posting
Job Description
- The key role of the marketing department is to support the commercial strategy.
- The Marketing Manager will be responsible for ensuring that the Coface brand reaches the required target market via a number of activities.
Mission
- Responsible for the product offering and for supporting sales and client relationship with the structuring of tools in his/her geographical area (country / region).
- Accountable for product governance, compliance with marketing charter, marketing budgets, planning of resources, staffing, group projects implementation, project management, wide marketing experience, ability to collaborate with Sales, compliance with Group communication strategy, accountability on
Marketing Scope Strategy and Budget
- Ensure provision of the marketing deliverables in the country or region, in close coordination with Regional, Group Marketing and Strategy Department.
- Supervise product and service offering in his/her geographical area, implementing the innovations of the Region and Group, tracking performance and ensuring the relevance and completeness of the range of offers.
- Manage the definition & implementation of local regional lead generation plans & projects.
- Manage, develop and implement internal and external marketing strategies, plans, campaigns and projects.
- Monitor implementation and activity of all actions and measure the success of all marketing activities to support strategy.
- Enhance the marketing budget spend effectively and to achieve the marketing objectives.
- Monitor, review and report on all marketing activity and results.
Marketing Scope Product
- Maintain expertise over the entire range of products and product libraries.
- Marketing documents (brochures, slides, videos, Q&A).
- Establish all aspects of product development: creating awareness internally & externally, training, management, campaigning & launches, maintenance, design & governance.
- Product enhancements and creation.
- Launching of new products.
- Understand product mix and positioning strategies.
- Master TCI policy wording.
- Write (arguments, Q&A, brochures…).
- Engage with sales as the product expert.
Marketing Scope Client Interfaces
- Work on new releases: translation, test, training, communication & operational launch.
- Produce / translate and load content on Customer portal.
- Report bugs & suggestions.
- UX & UI background.
- Minimum IT literacy.
- Engage with users, promote Coface’s USP, animate a community.
- Understand project mode and show a sense of commitment.
Marketing Scope Quality Management and Client Research
- Dolby & Stereo (management of samples, incentivation, analysis of results, action planning).
- Ad hoc complementary research (e.g. Echo).
- Quality work streams.
- Customer journey (animation, KPI).
- Testimonial & support complaint management.
- Process literacy (for quality improvement, customer journey and complaint management).
- Minimum understanding of client research (quantity / quality).
Marketing Scope Support to Distribution
- Provide training material and/or train (sales, brokers, agents, partners…).
- Support sales animation (Hunting days, broker’s events…).
- Support partnership development (white labels, EasyLiner tailoring).
- Procure print (brochures, stationary, gifts…).
Marketing Scope Competitor’s Intelligence, Marketing Plan
- Calculate market shares and conduct market research to identify market requirements for existing and future products, as well as current market conditions and competitor information.
- Update Competitors’ Overview.
- Follow the market(s) evolutions and conduct sensible analyses to support decision making in the field of the offering/distribution strategy.
- Market segmentation and leads generation in collaboration with the Commercial department.
- Contribute to Group’s competitors watch.
- Marketing plan (align with Group Marketing, local management and plan actions) + follow up.
Marketing Scope Design & Material
- Management of the compilation, layout, design and distribution of internal and external communication and newsletters.
- Coordination of the production of print and promotional items for marketing purposes – from concept and brief through to the delivery of finished material.
- Management and co ordination of content on the company web site.
- Produce marketing material to support all distribution networks (direct sales, agents, brokers, and partners).
- Manage commercial lead generation using the methodology and the tools provided by Group marketing (database, campaigns, lead scoring, KPI).
Marketing Scope Lead Generation & Demand Creation
- Deploy Group lead generation campaigns, ensuring strong local adaptation and execution.
- Design and roll out local lead generation initiatives targeting priority prospect segments.
- Execute lead generation driven events (owned or third party), with a clear focus on data capture, prospect engagement, and pipeline creation.
- Ensure end to end lead management: tracking, nurturing, qualification, and handover to commercial teams.
- Monitor and report on lead generation performance, including conversion metrics and contribution to pipeline.
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