Marketing Automation Manager Crypto
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Key skills for this role
About the Role
A confidential crypto company seeks a Marketing Automation Manager to optimize user journeys and drive engagement through automated campaigns. The role involves building and optimizing campaigns using Braze, managing customer lifecycle, and collaborating with cross-functional teams.
Key Skills for This Role
Responsibilities
- Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces)
- Build, launch, and optimize automated campaigns (onboarding, activation, retention, re engagement)
- Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement
- Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior
- Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates
- Analyze and optimize the full user lifecycle—from onboarding to active trading and retention
- Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends)
- Enhance user experience through targeted messaging across channels (email, push, in app, SMS)
- Collaborate cross functionally to ensure a seamless and consistent user journey
- Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn)
- Use data insights to refine targeting, messaging, and automation workflows
- Create dashboards and reports for senior management with actionable insights
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3 5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments
- Hands on experience building and optimizing campaigns using Braze or similar marketing automation platforms
- Background in fintech or crypto strongly preferred, with understanding of trading platforms, wallets, or digital assets
- Strong analytical mindset with experience in data driven marketing and performance tracking
- Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn)
- Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions)
- Excellent communication and stakeholder management skills
Full Job Posting
Description
- As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem.
- You will leverage advanced marketing automation tools and data driven strategies to enhance user engagement, retention, and lifetime value.
- This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast paced, regulated environment.
Key Responsibilities
- Strategize and Implement Marketing Automation: Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces).
- Build, launch, and optimize automated campaigns (onboarding, activation, retention, re engagement).
- Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement.
- Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior.
- Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates.
- Manage Customer Journey: Analyze and optimize the full user lifecycle—from onboarding to active trading and retention.
- Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends).
- Enhance user experience through targeted messaging across channels (email, push, in app, SMS).
- Collaborate cross functionally to ensure a seamless and consistent user journey.
- Data Analysis and Reporting: Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn).
- Use data insights to refine targeting, messaging, and automation workflows.
- Create dashboards and reports for senior management with actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments.
- Hands on experience building and optimizing campaigns using Braze or similar marketing automation platforms.
- Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets.
- Strong analytical mindset with experience in data driven marketing and performance tracking.
- Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn).
- Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions).
- Excellent communication and stakeholder management skills.
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