Marketing Assistant Manager

Job Purpose

Promotion and Communication

• Participate in marketing research, competitor intelligence, market segmentation, event management, and branding initiatives.
• Participate in media relations strategy development and seek high-level placements in print, broadcast, and online media.
• Conduct brand image surveys covering awareness, equity, consumer diagnostics, and brand perception.
• Support training and knowledge transfer on advertising and branding policies.
• Implement communication plans for media relations, events, digital marketing, and public relations.
• Consolidate marketing and corporate communication materials and coordinate regular database updates.
• Support brand image analysis and brand communication activities.
• Manage intellectual property from corporate communication activities, including brand imagery, copyrights, software licenses, and database access.

Generic Role

• Manage day-to-day team operations within a specified scope and ensure work process accuracy.
• Communicate campaign goals, plans, and budgets to junior employees.
• Monitor, analyze, and communicate public relations results quarterly.
• Evaluate partnership, sponsorship, and advertising opportunities.
• Supervise trademark registration processes and maintain the trademark document library.
• Resolve non-routine queries related to marketing material development.
• Review technical marketing and corporate communications reports and forward them to senior staff.
• Support team members, resolve routine queries, and liaise with supervisors to build effective working relationships.

Experience and Education

• Requires 4–6 years of experience in marketing, market research, digital marketing, advertising, public relations, or related marketing areas.
• Relevant experience is in the technology or telecommunications industry.
• Education listed is a bachelor’s or master’s degree in Marketing or Public Relations.

Job Band