Marketing and Communication Director | Retail | Saudi Arabia
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Key skills for this role
About the Role
A leading retail company in Saudi Arabia seeks a Marketing & Communication Director to develop and execute marketing, branding, and communication strategies. The role requires 10+ years of experience including 5 in leadership, with expertise in digital marketing and the Saudi market.
Key Skills for This Role
Responsibilities
- Develop and execute the overall marketing and communication strategy aligned with business objectives
- Lead brand management and ensure consistency across all channels
- Oversee digital marketing activities including paid media, SEO/SEM, content marketing, email marketing, and performance marketing
- Manage social media strategy, content, community engagement, and influencer partnerships
- Develop and implement PR and media relations initiatives to enhance brand reputation
- Plan and execute integrated marketing campaigns, promotions, and product launches
- Monitor campaign performance, customer insights, and market trends to optimize results
- Manage marketing budgets, external agencies, and internal teams
- Provide regular reporting and strategic recommendations to senior leadership
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 10+ years of experience in marketing, communications, digital marketing, and brand management
- At least 5 years in a leadership role
- Strong experience in retail, FMCG, e commerce, or consumer focused industries
- Proven expertise in digital marketing, social media, PR, brand management, and marketing analytics
- Experience in the Saudi Arabian market is required
- Excellent leadership, communication, stakeholder management, and strategic planning skills
- Fluency in English; Arabic is preferred
Full Job Posting
Overview
- Leverage your abilities and join the dynamic team of a leading company specializing in the Retail industry in Saudi Arabia, Al Riyadh.
- The Marketing & Communication Director is responsible for developing and executing the company's overall marketing, branding, communications, public relations, social media, and digital marketing strategies.
- The role aims to strengthen brand positioning, drive customer engagement, increase market share, and support revenue growth across all retail channels.
- The Director will lead the marketing team and collaborate closely with executive management, operations, merchandising, and external agencies to ensure a consistent and impactful brand presence.
Key Accountabilities
- Develop and execute the overall marketing and communication strategy aligned with business objectives.
- Lead brand management and ensure consistency across all channels.
- Oversee digital marketing activities including paid media, SEO/SEM, content marketing, email marketing, and performance marketing.
- Manage social media strategy, content, community engagement, and influencer partnerships.
- Develop and implement PR and media relations initiatives to enhance brand reputation.
- Plan and execute integrated marketing campaigns, promotions, and product launches.
- Monitor campaign performance, customer insights, and market trends to optimize results.
- Manage marketing budgets, external agencies, and internal teams.
- Provide regular reporting and strategic recommendations to senior leadership.
Knowledge, Skills, and Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 10+ years of experience in marketing, communications, digital marketing, and brand management, including at least 5 years in a leadership role.
- Strong experience in retail, FMCG, e commerce, or consumer focused industries.
- Proven expertise in digital marketing, social media, PR, brand management, and marketing analytics.
- Experience in the Saudi Arabian market is required.
- Excellent leadership, communication, stakeholder management, and strategic planning skills.
- Fluency in English; Arabic is preferred.
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