Marketing Ai & Analytics Lead
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Key skills for this role
About the Role
Salt partners with a tech-driven company in Dubai for a Marketing AI & Analytics Lead. This role owns marketing analytics, attribution, and AI transformation, building tools and workflows to improve marketing efficiency.
Key Skills for This Role
Responsibilities
- Own marketing performance measurement across multiple business units and customer journeys
- Develop and maintain a Single Source of Truth (SSOT) for marketing reporting
- Track and analyse acquisition, retention, engagement, CAC, LTV, conversion funnels, and campaign performance
- Build and maintain executive dashboards and reporting frameworks
- Ensure data consistency across CRM systems, attribution platforms, advertising platforms, and internal databases
- Automate recurring reporting and insight generation wherever possible
- Deliver actionable recommendations that improve marketing efficiency and business outcomes
- Design and manage attribution frameworks across web and mobile channels
- Oversee implementation and validation of event tracking, tagging, and measurement architecture
- Identify high impact opportunities for AI driven workflow transformation
- Build AI tools, agents, automations, and internal solutions that improve productivity
- Drive adoption of AI across campaign execution, reporting, content production, landing pages, and operational processes
Requirements
- 4–7+ years of experience in Marketing Analytics, Business Intelligence, Performance Marketing Analytics, MIS, or a related AI/automation role
- Hands on experience building AI powered tools, agents, workflows, or automations that drive measurable business impact
- Strong experience with BI and reporting tools such as Looker Studio, Power BI, Tableau, or similar
- Advanced Excel and/or Google Sheets skills
- Experience working with attribution and measurement platforms, CRM systems, and digital advertising platforms
- Strong analytical and problem solving skills
- Comfortable working with ambiguity, incomplete datasets, and fast moving environments
Full Job Posting
About the Role
- We are partnering with a fast growing, technology driven company undergoing a significant AI transformation. The organisation is looking for a Marketing AI & Analytics Lead to sit at the intersection of marketing measurement, business intelligence, and AI enablement.
- This role has a dual mandate: Own the end to end marketing analytics ecosystem, and drive AI adoption across the marketing organisation.
Key Responsibilities Marketing Analytics & Measurement
- Own marketing performance measurement across multiple business units and customer journeys.
- Develop and maintain a Single Source of Truth (SSOT) for marketing reporting.
- Track and analyse acquisition, retention, engagement, CAC, LTV, conversion funnels, and campaign performance.
- Build and maintain executive dashboards and reporting frameworks.
- Ensure data consistency across CRM systems, attribution platforms, advertising platforms, and internal databases.
- Automate recurring reporting and insight generation wherever possible.
- Deliver actionable recommendations that improve marketing efficiency and business outcomes.
Attribution & Tracking
- Design and manage attribution frameworks across web and mobile channels.
- Oversee implementation and validation of event tracking, tagging, and measurement architecture.
- Ensure strong governance around UTMs, event taxonomies, and campaign tracking.
- Identify and resolve discrepancies across measurement platforms.
- Partner with Product and Engineering teams to improve data quality and tracking infrastructure.
AI Transformation & Enablement
- Identify high impact opportunities for AI driven workflow transformation.
- Build AI tools, agents, automations, and internal solutions that improve productivity.
- Help marketers integrate AI into their daily workflows.
- Develop scalable solutions that can be adopted across multiple teams.
- Drive adoption of AI across campaign execution, reporting, content production, landing pages, and operational processes.
- Support the organisation's transition towards increasingly autonomous and agentic workflows.
What Success Looks Like
- A trusted, centralised marketing reporting framework is established.
- Marketing attribution accuracy significantly improves.
- Reporting for leadership becomes highly automated.
- Marketing teams actively use AI tools in their day to day work.
- Data driven recommendations contribute to measurable improvements in CAC and marketing efficiency.
- AI adoption becomes embedded within the marketing operating model.
Requirements Essential Experience
- 4–7+ years of experience in Marketing Analytics, Business Intelligence, Performance Marketing Analytics, MIS, or a related AI/automation role.
- Hands on experience building AI powered tools, agents, workflows, or automations that drive measurable business impact.
- Strong experience with BI and reporting tools such as Looker Studio, Power BI, Tableau, or similar.
- Advanced Excel and/or Google Sheets skills.
- Experience working with attribution and measurement platforms, CRM systems, and digital advertising platforms.
- Strong analytical and problem solving skills.
- Comfortable working with ambiguity, incomplete datasets, and fast moving environments.
Preferred Experience
- Attribution modelling, funnel analysis, cohort analysis, CAC, LTV, and incrementality testing.
- API integrations, webhooks, or automated data pipelines.
- Experience within high growth technology businesses, fintech, proptech, marketplaces, or digital first organisations.
- Understanding of marketing workflows and operational challenges.
Ideal Candidate
- Builder and operator rather than strategist alone.
- Comfortable creating working solutions and prototypes quickly.
- Strong commercial mindset with the ability to connect insights to business outcomes.
- AI native and experienced in applying AI to real world business problems.
- Thrives in fast paced, evolving environments with multiple stakeholders and competing priorities.
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