Manager, SDR | Benelux
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Key skills for this role
About the Role
Deel is hiring a Manager for the SDR team in the Benelux region to lead a high-performing team of SDRs, design prospecting strategies, and drive pipeline generation. The role requires 3+ years of sales leadership experience and fluency in English and Dutch.
Key Skills for This Role
Responsibilities
- Hire, onboard, and develop a high performing team of SDRs, fostering a culture of accountability, continuous learning, and high engagement
- Set clear goals and performance expectations aligned to pipeline generation, conversion metrics, and meeting targets
- Build and implement scalable outbound and/or inbound sales development playbooks, cadences, processes, and best practices
- Monitor team performance and pipeline health; analyze data to identify trends, challenges, and opportunities for improvement
- Partner closely with sales, marketing, and operations teams to align messaging, ensure smooth lead handoff, and optimize funnel conversion
- Drive consistent execution of prospecting activities, ensuring adherence to quality standards and effective communication with potential customers
- Provide ongoing coaching, feedback, and skill development through regular 1:1s, role plays, call reviews, and team training sessions
- Identify process improvements to increase SDR efficiency, productivity, and operational scalability
- Motivate the team through recognition, incentives, and transparent communication of expectations and results
- Maintain accurate reporting of SDR activity, pipeline creation, and team performance in CRM and engagement tools
- Support career path development and succession planning for SDRs
Requirements
- 3+ years of experience in sales or sales leadership, ideally within SDR, BDR, or pipeline focused functions
- Proven success leading or scaling SDR teams in fast paced, high growth environments
- Strong ability to design and implement outbound and/or inbound sales development playbooks, cadences, and prospecting frameworks
- Demonstrated experience using data and analytics to drive decisions and improve performance
- Excellent coaching, mentoring, and talent development skills
- Strong communication and interpersonal skills
- Highly organized, proactive, and able to operate independently while managing multiple priorities
- Experience with CRM and sales engagement tools (e.g., Salesforce, Outreach, HubSpot) preferred
- Ability to motivate and inspire SDRs to consistently meet and exceed performance targets
- Comfortable working in dynamic environments with evolving processes and priorities
- Native/fluent in English and Dutch
Full Job Posting
Summary
- The Manager, Sales Development Representative is responsible for leading a high performing team of SDRs focused on generating qualified pipeline and supporting revenue growth across a defined segment or product.
Responsibilities
- Hire, onboard, and develop a high performing team of SDRs, fostering a culture of accountability, continuous learning, and high engagement.
- Set clear goals and performance expectations aligned to pipeline generation, conversion metrics, and meeting targets.
- Build and implement scalable outbound and/or inbound sales development playbooks, cadences, processes, and best practices.
- Monitor team performance and pipeline health; analyze data to identify trends, challenges, and opportunities for improvement.
- Partner closely with sales, marketing, and operations teams to align messaging, ensure smooth lead handoff, and optimize funnel conversion.
- Drive consistent execution of prospecting activities, ensuring adherence to quality standards and effective communication with potential customers.
- Provide ongoing coaching, feedback, and skill development through regular 1:1s, role plays, call reviews, and team training sessions.
- Identify process improvements to increase SDR efficiency, productivity, and operational scalability.
- Motivate the team through recognition, incentives, and transparent communication of expectations and results.
- Maintain accurate reporting of SDR activity, pipeline creation, and team performance in CRM and engagement tools.
- Support career path development and succession planning for SDRs.
Qualifications
- 3+ years of experience in sales or sales leadership, ideally within SDR, BDR, or pipeline focused functions.
- Proven success leading or scaling SDR teams in fast paced, high growth environments.
- Strong ability to design and implement outbound and/or inbound sales development playbooks, cadences, and prospecting frameworks.
- Demonstrated experience using data and analytics to drive decisions, improve performance, and identify areas of opportunity.
- Excellent coaching, mentoring, and talent development skills.
- Strong communication and interpersonal skills, able to influence across teams and collaborate effectively.
- Highly organized, proactive, and able to operate independently while managing multiple priorities.
- Experience with CRM and sales engagement tools (e.g., Salesforce, Outreach, HubSpot) preferred.
- Ability to motivate and inspire SDRs to consistently meet and exceed performance targets.
- Comfortable working in dynamic environments with evolving processes and priorities.
- Native/fluent in English + Dutch
Total Rewards
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
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