Manager, Product Marketing (17 Month Contract)
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Key skills for this role
About the Role
Clio is seeking a Manager, Product Marketing to lead go-to-market strategy for a product portfolio, coach a team of PMMs, and drive product adoption. This is a 17-month contract role open to remote candidates across Canada or the U.
Key Skills for This Role
Responsibilities
- Own end to end GTM strategy, drive product adoption, feature engagement and retention across portfolios
- Maintain standout positioning and messaging strategy grounded in customer insights, competitive intelligence, and business goals
- Drive growth across portfolio KPIs using data, customer feedback, and market intelligence
- Lead GTM planning cycles and ensure alignment with senior management direction
- Represent portfolios in cross functional planning and build strong stakeholder relationships
- Lead, coach, and develop the product marketing team, supporting career growth and accountability
Requirements
- 7+ years of experience in product marketing with meaningful ownership of go to market strategy across a product portfolio
- 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning craft
- Demonstrated ability to translate complex product capabilities into clear value propositions
- Experience partnering with product management, sales leadership, and customer success
- Strong analytical skills and experience using funnel, adoption, and competitive data
- Strong communication and writing skills
Full Job Posting
Summary
- We are currently seeking a Manager, Product Marketing to join our Product Marketing team in Burnaby, Toronto or Calgary. We are also open to remote candidates across Canada or the U.S.
What you'll work on
- Own the end to end GTM strategy, drive product adoption, feature engagement and retention across your portfolios while setting clear priorities for your team
- Maintain standout positioning and messaging strategy grounded in customer insights, competitive intelligence, and business goals
- Drive growth across portfolio KPIs, using data, customer feedback, and market intelligence to identify opportunities
- Lead GTM planning cycles, ensuring priorities align with the direction set by the Sr. Manager, Product Marketing
- Partner with Product Management counterparts to ensure customer and market insights inform the roadmap
- Set clear standards for how your team launches features, drives adoption, measures success, and scales learnings
- Represent your portfolios in monthly PMM CMM cross functional planning
- Build strong working relationships with stakeholders outside your immediate team
- Lead, coach, and develop your team, supporting their career growth while holding them accountable to strong performance
- Build a high performing team culture grounded in ownership, collaboration, and continuous improvement
- Drive high engagement on your team and proactively address issues
- Report to the Senior Manager, Product Marketing, contributing to team wide planning
What you may have
- 7+ years of experience in product marketing, with meaningful ownership of go to market strategy across a product portfolio
- 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning craft
- Demonstrated ability to translate complex product capabilities into clear value propositions
- Experience partnering directly with product management, sales leadership, and customer success to drive cross functional launches and adoption
- Strong analytical skills and experience using funnel, adoption, and competitive data to set goals and course correct a team's priorities
- Ability to plan, organize, and execute across multiple concurrent launches and portfolios while meeting deadlines
- Strong communication and writing skills, including the ability to read someone else's draft and identify what's missing or muddled
- Comfort making decisions and re sequencing priorities with imperfect information as roadmaps shift
What you will find here
- Competitive, equitable salary with top tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions to be in office min. twice per week
- Flexible time off policy, with an encouraged 20 days off per year
- CAD 2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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