Manager - Parent Relations - Aldar Education
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Key skills for this role
About the Role
Aldar Education is seeking a Manager - Parent Relations to ensure high-quality customer service to parents and visitors, support student recruitment and retention, and manage marketing and events.
Key Skills for This Role
Responsibilities
- Provide high quality customer service to all potential and existing customers
- Manage students' and parents' satisfaction to contribute to retention and enrolment targets
- Develop retention strategies to support enrolment targets
- Ensure the admission process is compliant throughout the academic year
- Develop marketing strategies and content calendars for social platforms
- Build strong relationships with parents to assist with student retention
- Oversee the Reception team to ensure high standard customer service
- Support in creating compelling marketing materials
- Manage parent feedback and escalate cases as per complaint management process
- Coordinate parent/community events to engage parents
Requirements
- Bachelor's degree
- Minimum 2 years of experience in a similar role in the region
- Customer service experience essential
- Fluent English communication skills
- Strong interpersonal skills
- Ability to work flexibly as a team member
- Result driven with proactive approach
- Good knowledge of child protection and safeguarding
- Clean enhanced DBS check or police check
Full Job Posting
Job Overview
- Aldar Education is seeking a Manager Parent Relations to support owned and operated schools in the UAE.
- The role ensures impeccable customer service to parents and visitors, supporting student recruitment and retention.
Main Duties
- Provides high quality customer service to potential and existing customers.
- Manages students' and parents' satisfaction to contribute to retention and enrolment targets.
- Develops retention strategies to support enrolment targets.
- Ensures the Admission process is compliant.
- Develops marketing strategies and content calendars for social platforms.
- Builds strong relationships with parents to assist with student retention.
- Oversees the Reception team to ensure high standard customer service.
- Supports in creating compelling marketing materials.
Delivering Customer Excellence
- Delivers high quality customer service to all visitors and staff.
- Maintains open lines of communication with existing parents.
- Offers guidance through the student registration and admission process.
- Manages parent feedback and escalates cases.
- Develops school improvement plans based on customer feedback.
- Supports reception with phone calls and ensures reception area is tidy.
Marketing & Events
- Measures and reports CX and Marketing activities weekly.
- Participates in activations and events to generate enrolments.
- Coordinates parent/community events.
- Generates social media stories and photographic material.
- Assists with development and implementation of school marketing strategy.
- Manages all social media platforms and digital tools.
- Develops an annual engagement plan.
Qualifications
- Bachelor's degree.
- Minimum 2 years of experience in a similar role in the region.
- Customer service experience essential.
- Experience in the Education sector preferred.
- Fluent English communication skills; Arabic speaker preferable.
- Strong interpersonal skills.
- Excellent office management skills.
- Good knowledge of child protection and safeguarding.
- Clean enhanced DBS check or police check.
What We Offer
- Attractive remuneration package including a range of benefits.
- Professional development, coaching, and training opportunities.
- Access to a wide network of professionals.
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