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Manager Marketing Campaign

Delivery Hero
Dubai, UAE
Full Time
Manager
2 weeks ago
Marketing StrategyCampaign ManagementPerformance MarketingCRMData AnalysisBudget Management
Free

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Marketing StrategyCampaign ManagementPerformance Marketing
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Role Summary

  • Be the strategic owner and orchestrator of the food vertical's growth agenda, setting the marketing strategy, leading the team, and ensuring all channels switch on in coordination.
  • Build, own, and continuously optimise a 360 degree integrated marketing engine (OOH, performance marketing, CRM/lifecycle, social media, influencers, BTL, partnerships, commercial deals) to drive performance and brand objectives.
  • Take full ownership of designated geography and its growth: strategy, budget, campaigns, and consumer visibility.

What’s on your plate?

  • Own the marketing strategy and growth plan for the Food vertical in your UAE, translating order targets into channels, cities, and budget roadmap.
  • Own the performance marketing channel, pacing against target CAC/CARC by sub channel.
  • Own and defend the core campaign efficiency metrics: ROI, CPIO, CPA.
  • Own the full food growth marketing CARC, ensuring efficient allocation across channels, cities, teams.
  • Own budget forecasting and planning cycles, building bottom up order forecasts by campaign, city and sales portfolio.
  • Own co funding and partner funded marketing, co managing with sales team on investment from restaurant chains.
  • Oversee the food customer lifecycle in partnership with CRM, owning the journey from acquisition through activation, reorder, retention, win back and churn prevention.
  • Own customer retention economics, tracking new vs existing customer mix, cohort payback and retention curves.
  • Expertise in looker to own all performance reports and dashboards related to food growth.
  • Own the weekly performance review with the management.
  • Design and run the experimentation in partnership with the product team for any new app feature.
  • Own the creative strategy for campaigns, briefing agencies, managing asset calendar.

What did we order?

  • Minimum of 8 years of relevant experience in growth, marketing, and campaign management preferably in an e commerce, F&B aggregator, or tech company.
  • Expertise in understanding the marketing mix and campaign management.
  • Expert in analytics (Excel and google sheets).
  • Plus if experienced in looker/tableau.
  • Strong project management and analytical skills.
  • Strong communication and interpersonal skills.
  • Strong in analysis and a very numbers oriented person.
  • Comfortable working in a challenging environment.
  • Fluent in English (Arabic is a plus).

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