Manager, Integrated Marketing, Consumer - DashPass Habituation
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Key skills for this role
About the Role
DoorDash seeks a strategic, entrepreneurial, and data-driven marketer to own DashPass retention marketing strategy. The role involves developing integrated marketing strategies to increase member engagement and drive habit formation, leading end-to-end campaign development, and managing budget.
Key Skills for This Role
Responsibilities
- Act as the 'general manager' within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross functional stakeholders
- Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
- Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
- Lead end to end campaign development across CRM, paid media, in app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
- Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first party data activation
- Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
- Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership
Requirements
- Bachelor’s degree or higher; MBA a plus
- 6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
- Ability to think about the business like a GM, drive forward highly cross functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer
- Excellent verbal / written communication and presentation skills
- Experience sifting through detailed analysis and synthesizing key points to make data driven decisions
- Creative and entrepreneurial mindset enjoy tackling unsolved problems, building, and finding creative solutions with limited resources
- Love for collaborating and working on a team with extensive cross functional experience partnering with groups across marketing, analytics, product, etc.
Full Job Posting
About The Team
- DoorDash’s mission is to grow and empower local economies. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About The Role
- The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to
You’re Excited About This Opportunity Because You Will…
- Act as the 'general manager' within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc)
- Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
- Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
- Lead end to end campaign development across CRM, paid media, in app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
- Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first party data activation
- Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
- Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership
We’re Excited About You Because You Have…
- Bachelor’s degree or higher; MBA a plus
- 6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
- The ability to think about the business like a GM, drive forward highly cross functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross functional stakeholders.
- Experience sifting through a detailed analysis and synthesizing the key points to make data driven decisions, while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
- A creative and entrepreneurial mindset you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
- A love for collaborating and working on a team with extensive cross functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
Compensation
- Base salary range: $142,800—$210,000 USD
- Opportunities for equity grants
- Comprehensive benefits package including 401(k) match, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, medical/dental/vision, 11 paid holidays, disability and basic life insurance, family forming assistance, and mental health program.
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