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Manager, Integrated Marketing, Consumer - DashPass Habituation

DoorDash
Seattle, KSA
Full Time
Manager
4 weeks ago
Integrated MarketingRetention MarketingPerformance MarketingCRMCampaign ManagementData Analysis
Free

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Integrated MarketingRetention MarketingPerformance Marketing
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About The Team

  • DoorDash’s mission is to grow and empower local economies by building intelligent, last mile delivery technology.
  • The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies.

About The Role

  • The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data driven marketer to grow DoorDash's Marketplace.
  • This role will report to the DashPass Retention & Member Experience Marketing Lead and own the strategy and execution of marketing initiatives to increase member engagement and drive habit formation.
  • The role requires a strong blend of strategic thinking, customer centric problem solving, cross functional leadership, and performance marketing expertise.

You’re Excited About This Opportunity Because You Will…

  • Act as the 'general manager' within the marketing org to ensure plans are developed cohesively and executed with cross functional stakeholders
  • Own the DashPass retention marketing strategy, acting as the voice of the DashPass member
  • Identify and execute opportunities to increase DashPass subscriber retention
  • Lead end to end campaign development across CRM, paid media, in app, push, and SMS channels
  • Create scalable A/B testing frameworks in partnership with Marketing Insights and Research
  • Set quarterly marketing goals and KPIs, partner with Analytics, S&O, and channel teams for reporting
  • Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations

We’re Excited About You Because You Have…

  • Bachelor's degree or higher; MBA a plus
  • 6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and/or integrated marketing
  • Ability to think about the business like a GM and drive cross functional projects
  • Excellent verbal/written communication and presentation skills
  • Experience sifting through detailed analysis and synthesizing key points for data driven decisions
  • Creative and entrepreneurial mindset
  • Love for collaborating and working on a team with cross functional experience

Compensation

  • Base salary range: $142,800 $210,000 USD per year
  • Opportunities for equity grants
  • Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, medical/dental/vision, 11 paid holidays, disability and basic life insurance, family forming assistance, mental health program

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