{bc}
Apply
linkedin

Manager, Integrated Brand Marketing, TFC & Toronto Argonauts

SportAtlas
Toronto, CAN
Full-time
Mid-Senior
Hybrid
Discovered 1 weeks ago
Integrated marketingCommercial marketingBrand strategyConsumer marketingCampaign managementTicketing marketing
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Integrated marketingCommercial marketingBrand strategy
Smart Apply

Full Job Posting

Role Overview

MLSE is seeking an Integrated Commercial Marketing Manager for its Football Vertical, covering Toronto FC and the Toronto Argonauts.

The role combines strategy, brand, business and fan experience to grow two professional football properties.

The position reports to the Director, Integrated Commercial Marketing & Fan Engagement.

Core Responsibilities

  • Lead integrated marketing strategies supporting Toronto FC and Toronto Argonauts business priorities.
  • Translate ticketing, retail, partnership and commercial priorities into fan-facing programs and measurable outcomes.
  • Support annual brand and commercial planning across audiences, campaigns, key moments and growth opportunities.
  • Develop initiatives supporting single-ticket sales, memberships, group sales and other revenue priorities.
  • Create matchday theme nights, promotions, giveaways, activations and fan experiences at BMO Field.
  • Use audience data and performance insights to deepen engagement, reach new audiences and optimize investment.
  • Develop briefs, timelines, deliverables and cross-functional workback plans for successful launches.
  • Coordinate marketing, ticketing, partnerships, retail, creative, media, digital, analytics and game operations teams.

Qualifications

  • Approximately 5–7 years of experience in integrated marketing, commercial marketing, brand strategy, consumer marketing, sports, entertainment, agency or a related field.
  • Demonstrated experience developing and managing integrated campaigns.
  • Strong commercial mindset and ability to balance long-term brand building with short-term revenue priorities.
  • Strategic thinking, collaborative interpersonal skills, confident storytelling and strong organizational ability.
  • Ability to operate in a fast-moving environment, take ownership and manage changing priorities.
  • Understanding of sport's role in culture and community and enthusiasm for growing fandom.

Workplace

  • The role is described as operating in a flexible hybrid work environment.

Compensation

  • The posting lists a compensation range of 95,000–105,000 without stating a pay cadence.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at SportAtlas

Analytics Developer

Vancouver, CAN

Discovered 1 weeks agoFull-time

iOS Developer

Vancouver, CAN

Discovered 1 weeks agoFull-time

Android Developer

Vancouver, CAN

Discovered 1 weeks agoFull-time

Data Operations Analyst

Hyderabad, IND

Discovered 1 weeks agoFull-time

Specialist, Omnichannel - Digital Experience NAM

North Vancouver, CAN

Discovered 1 weeks agoFull-time

Data Engineer (Audience Intelligence)

Hyderabad, IND

Discovered 1 weeks agoFull-time

Workplace Technology Analyst

Vancouver, CAN

Discovered 1 weeks agoFull-time

Specialist Omnichannel Execution - Area Visual Merchandiser - Jeddah

Riyadh, KSA

Discovered 1 weeks agoFull-time