Manager - Brand Activation
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Key skills for this role
About the Role
Lead omnichannel brand activation strategies, manage budgets, drive customer engagement, and collaborate with stakeholders to enhance brand growth and experience.
Key Skills for This Role
Responsibilities
- Lead and manage brand activations across GCC markets including in store experiences, member events, special initiatives, and personalized communications
- Translate global commercial calendars into localized activation plans and provide feedback and market insights
- Drive CRM initiatives to grow, activate, and engage customer databases
- Manage activation budgets and ensure effective utilization
- Collaborate with Campaigns, Digital Commerce, PR, Influencers, Wholesale, and other stakeholders to deliver omnichannel experiences
- Analyze market trends, competitor activities, and customer insights to recommend improvements
- Ensure all brand communications align with brand identity across online and offline channels
- Foster innovation and generate new concepts to enhance customer experience and brand growth
Requirements
- Minimum 7 years of experience in marketing, brand activation, or related roles with leadership experience
- Bachelor's Degree in Marketing, Business Administration, or related field
- Strong experience in GCC market and beauty industry preferred
- Strong analytical, strategic thinking, and project management skills
- Excellent communication skills (written and verbal)
- Fluent in English; Arabic is an advantage
- Strong understanding of brand management, customer engagement, CRM, and omnichannel marketing
Full Job Posting
Objective
- To lead and drive omnichannel brand activation strategies across the GCC region by translating global commercial strategies into impactful local executions. The role focuses on increasing brand engagement, customer acquisition, store traffic, customer lifetime value, and purchase frequency through i
Key Responsibilities
- Lead and manage brand activations across GCC markets including in store experiences, member events, special initiatives, and personalized communications.
- Translate global commercial calendars into localized activation plans and provide feedback and market insights.
- Drive CRM initiatives to grow, activate, and engage customer databases.
- Manage activation budgets and ensure effective utilization.
- Collaborate with Campaigns, Digital Commerce, PR, Influencers, Wholesale, and other stakeholders to deliver omnichannel experiences.
- Analyze market trends, competitor activities, and customer insights to recommend improvements.
- Ensure all brand communications align with brand identity across online and offline channels.
- Foster innovation and generate new concepts to enhance customer experience and brand growth.
Desired Experience
- Minimum 7 years of experience in marketing, brand activation, or related roles with leadership experience.
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- Strong experience in GCC market and beauty industry is preferred.
- Strong analytical, strategic thinking, and project management skills.
- Excellent communication skills (written and verbal).
- Fluent in English; Arabic is an advantage.
- Strong understanding of brand management, customer engagement, CRM, and omnichannel marketing.
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