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Area Visual Merchandiser- FEMALE

Apparel FZCO
Riyadh, KSA
Manager
Onsite
Yesterday
Visual MerchandisingBrand ManagementMarket ResearchTeam LeadershipBudget ManagementTrend Analysis
Free

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Visual MerchandisingBrand ManagementMarket Research
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Position Objective

  • The Area Visual Merchandiser (VM) is responsible for leading the visual merchandising strategy across a large area/region/country of stores, ensuring that the visual presentation aligns with the brand identity and enhances the overall shopping experience.
  • The role focuses on guiding and mentoring Senior VMs and VMs, ensuring consistent execution of brand strategy, conducting market research, and staying up to date on industry trends to drive visual innovation.
  • The Area VM is also responsible for collaborating cross functionally to optimize visual merchandising for commercial impact.

Key Responsibilities

  • Lead and guide Senior Visual Merchandisers and Visual Merchandisers in multiple stores, ensuring execution of high quality visual merchandising aligned with brand image and commercial goals.
  • Strategize and oversee the design, planning, and execution of window displays, in store layouts, and promotional setups.
  • Conduct regular team meetings to communicate objectives, share market insights, provide creative direction, and address challenges.
  • Ensure visual consistency across stores by regularly reviewing visual displays, layouts, and product placement.
  • Develop and adjust floor plans and product zoning based on sales trends, customer behavior, and market insights.
  • Monitor performance of visual strategies and adjust displays as necessary to maximize commercial opportunities.
  • Collaborate with operations, buying, and brand management teams to align visual merchandising strategies with inventory levels, promotional activities, and sales targets.
  • Support marketing initiatives by ensuring visual merchandising aligns with campaigns, seasonal launches, and brand communication.
  • Conduct market research and trend analysis to identify new opportunities for visual merchandising.
  • Manage and track visual merchandising budget for the area, ensuring cost effective execution.
  • Mentor and develop Senior Visual Merchandisers and Visual Merchandisers, providing ongoing training and feedback.
  • Visit stores regularly to assess visual merchandising performance and provide guidance.

Desired Experience

  • 7 10 years of experience in visual merchandising
  • At least 3 years in a leadership role overseeing large areas or regions
  • Strong skills in managing multiple stores and mentoring visual merchandising teams
  • Experience in market research and ability to innovate visual solutions based on trends and customer insights

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