Loyalty Program Manager
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Key skills for this role
About the Role
Air Arabia is looking for a Loyalty Program Manager to manage the Air-rewards program, including member acquisition, engagement, financial performance, and partner relationships. The role involves developing strategies, analyzing data, and collaborating with cross-functional teams to drive program growth.
Key Skills for This Role
Responsibilities
- Develop strategies and action plans to achieve Air rewards yearly budgets and financial targets
- Partner with cross functional stakeholders to develop and implement targeting promotions and campaigns
- Develop processes and assessment tools to monitor performance of products, channels, routes, and stations
- Design and generate ad hoc reports as requested by management
- Plan and design introduction of member tiers and loyalty products
- Streamline and manage all fulfilment processes for member enrolments, retro claims, and queries
- Conduct market researches and benchmark studies
- Develop studies and cost effective proposals on new projects
- Initiate and build business relationships with partners and suppliers
- Negotiate prices and initiate agreements with external parties
Requirements
- Bachelor degree in Commerce/ Business Management or Administration
- 7+ years’ experience in frequent flyer programs or airline related loyalty programs
- 3 years of experience in a managerial role
- Fluent in English Language
- Proficient in Microsoft Office
- Previous experience in sales and marketing is desirable
- Proven skills in analyzing data and recommending solutions
Full Job Posting
Job Purpose
- Manages the Loyalty Program activities pertaining to (Air rewards) including member acquisition, member engagement, financial performance, program benefits and member communication.
- Responsible for day to day operations and relationships with partners and stakeholders.
Key Result Responsibilities
- Develops function related strategies and action plans to achieve Air rewards yearly budgets and financial targets.
- Partners with cross functional stakeholders to develop and implement targeting promotions and campaigns.
- Develops processes and assessment tools to monitor performance of products, channels, routes, and stations.
- Designs and generates ad hoc reports as requested by management.
- Plans and designs the introduction of member tiers along with loyalty products and features.
- Streamlines and manages all fulfilment processes for member enrolments, retro claims, queries and complaints.
- Conducts market researches and benchmark studies.
- Develops studies and cost effective proposals on new internal and external projects.
- Partners with different stakeholders and external parties to ensure successful performance of the loyalty program.
- Initiates/builds on business relationships with existing and potential business partners.
- Negotiates prices, initiates agreements and contracts with external parties and providers.
Qualifications (Academic, Training, Languages)
- Bachelor degree in Commerce/ Business Management or Administration or equivalent.
Work Experience
- 7+ years’ experience in frequent flyer programs or airline related loyalty programs in major airline industry, 3 of which in a managerial role.
- Experience with low cost airline is a plus.
- Demonstrates ability to contribute and successfully deliver against business strategy and set KPIs.
- Capable of using technology systems and tools; proficient in Microsoft Office (Access is a plus).
- Fluent in English Language.
- Previous experience in sales and marketing is desirable.
- Proven skills in analyzing data, identifying pitfalls and recommending cost effective solutions.
- Product knowledge: capability of understanding market trends and behaviors and translating them into innovative initiatives.
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