Lead Generation Specialist AE

Role Overview

Responsibilities

• Research and identify potential customers, companies, and target accounts.
• Build and maintain targeted prospect lists based on customer profiles and sales criteria.
• Generate leads through outbound calls, email, LinkedIn, social media, online research, and other channels.
• Qualify leads by evaluating needs, business requirements, interest, and potential fit.
• Conduct initial outreach, engage prospects, and identify decision-makers within target organizations.
• Schedule qualified meetings and appointments for the sales team.
• Maintain accurate CRM information and track outreach, responses, conversions, and pipeline contribution.
• Follow up consistently with prospects to increase engagement and conversion.
• Collaborate with Sales, Business Development, and Marketing teams on lead-generation strategies.
• Provide feedback on lead quality, prospect responses, market trends, and common objections.
• Meet or exceed lead-generation, qualification, and activity targets.
• Test and improve outreach methods, messaging, and prospecting strategies.

Required Skills

• Excellent verbal and written communication skills.
• Strong prospect research, lead-generation, lead-qualification, and analytical abilities.
• Excellent attention to detail and data accuracy.
• Strong organizational, time-management, follow-up, and relationship-building skills.
• Ability to identify relevant decision-makers and business opportunities.
• Comfort with high-volume outreach and use of CRM systems, LinkedIn, email, lead-generation platforms, spreadsheets, and other digital tools.
• Results-oriented mindset and ability to work independently toward measurable targets.

Requirements

• Previous experience in lead generation, business development, sales development, inside sales, appointment setting, or a similar role.
• Experience with outbound prospecting, lead qualification, company research, contact research, and maintaining CRM prospect data.
• Ability to meet daily, weekly, and monthly activity or lead-generation targets.
• Strong communication and interpersonal skills.
• Ability to work effectively in a remote and fast-paced environment.
• Reliable internet connection and a suitable setup for remote work.
• Professional, proactive, organized, and results-driven attitude.
• English proficiency is required when generating leads for English-speaking markets.