Lead Generation & Performance Marketing Executive
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Key skills for this role
About the Role
Tri Vision Opticals LLC is seeking a Lead Generation & Performance Marketing Executive to build and drive digital strategy from scratch. The role involves managing Google Ads, Meta Ads, LinkedIn Ads, SEO, and analytics to optimize campaign performance.
Key Skills for This Role
Responsibilities
- Build from scratch and drive the digital strategy: select and implement tools, activate SEO, GEO, SEA, paid social and digital outbound channels
- Manage paid advertising campaigns including Google Ads, Meta Ads (Facebook & Instagram), and other digital channels
- Plan, create and optimize Meta (Facebook & Instagram) advertising campaigns
- Monitor campaign performance, analyze results and implement improvements
- Develop audience strategies, creative recommendation and A/B testing plans
- Ensure campaigns align with brand objectives and budget requirements
- Manage and optimize Google Ads campaigns including Search, Display and YouTube
- Conduct keyword research and competitive analysis to improve campaign efficiency
- Track performance metrics and optimize for higher ROI and conversion
- Prepare performance reports and insights for continuous management
- Stay updated with digital marketing trends, platform updates, AI tools, and competitor activities
Requirements
- Strong command of key channels: Google Ads, Meta Ads, LinkedIn Ads, technical SEO, analytics
- Experience managing paid advertising campaigns including Google Ads, Meta Ads, and other digital channels
- Ability to plan, create and optimize Meta advertising campaigns
- Experience with audience strategies, creative recommendation and A/B testing
- Ability to manage and optimize Google Ads campaigns including Search, Display and YouTube
- Skill in keyword research and competitive analysis
- Ability to track performance metrics and optimize for ROI and conversion
- Stay updated with digital marketing trends, platform updates, AI tools, and competitor activities
Full Job Posting
Job Overview
- Build from scratch and drive the digital strategy: select and implement tools, activate SEO, GEO, SEA, paid social and digital outbound channels.
- Strong command of key channels: Google Ads, Meta Ads, LinkedIn Ads, technical SEO, analytics.
Responsibilities
- Manage paid advertising campaigns including Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.
- Plan, create and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance, analyze results and implement improvements.
- Develop audience strategies, creative recommendation and A/B testing plans.
- Ensure campaigns align with brand objectives and budget requirements.
- Manage and optimize Google Ads campaigns including Search, Display and YouTube.
- Conduct keyword research and competitive analysis to improve campaign efficiency.
- Track performance metrics and optimize for higher ROI and conversion.
- Prepare performance reports and insights for continuous management.
- Stay updated with digital marketing trends, platform updates, AI tools, and competitor activities.
Compensation
- Pay: AED 4,500.00 AED 5,500.00 per month
Work Location
- In person
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