Digital Marketing & Shopify Executive
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Key skills for this role
About the Role
Tri Vision Opticals LLC is looking for a Digital Marketing & Shopify Executive to manage and optimize their Shopify e-commerce store and execute digital marketing strategies. The role involves driving traffic through SEO, Google Ads, Meta Ads, and email marketing, and improving conversion rates.
Key Skills for This Role
Responsibilities
- Manage and optimize the company's Shopify e commerce store to maximize online sales and conversions
- Develop and execute digital marketing strategies focused on increasing revenue and ROI
- Drive qualified traffic through SEO, Google Ads, Meta Ads, email marketing, and other channels
- Improve website conversion rates by optimizing landing pages, product pages, and checkout experience
- Monitor key e commerce KPIs including conversion rate, AOV, cart abandonment, CAC, and ROAS
- Plan and execute promotional campaigns, seasonal sales, and product launches
- Manage Shopify products, collections, pricing, inventory, promotions, and discount codes
- Implement upselling, cross selling, and bundling strategies to increase AOV
- Analyze customer behavior using Google Analytics, Shopify Analytics, and other tools
- Conduct A/B testing and implement data driven improvements
- Optimize product pages with compelling content, SEO, images, and CTAs
- Manage and optimize digital advertising campaigns across Google, Meta, and other platforms
Requirements
- Experience in Shopify management
- Experience in digital marketing including SEO, Google Ads, Meta Ads, and email marketing
- Analytical skills with proficiency in Google Analytics and reporting tools
Full Job Posting
Key Responsibilities
- Manage and optimize the company's Shopify e commerce store to maximize online sales and conversions.
- Develop and execute digital marketing strategies focused on increasing revenue, customer acquisition, and return on investment (ROI).
- Drive qualified traffic to the website through SEO, Google Ads, Meta Ads, email marketing, and other digital channels.
- Continuously improve website conversion rates by optimizing landing pages, product pages, navigation, and checkout experience.
- Monitor key e commerce KPIs including conversion rate, average order value (AOV), cart abandonment, customer acquisition cost (CAC), and return on ad spend (ROAS).
- Plan and execute promotional campaigns, seasonal sales, product launches, and exclusive online offers to increase sales.
- Manage Shopify products, collections, pricing, inventory, promotions, discount codes, and merchandising to improve customer experience and sales performance.
- Implement upselling, cross selling, product recommendations, and bundling strategies to increase average order value.
- Analyze customer behavior using Google Analytics, Shopify Analytics, Microsoft Clarity, and other reporting tools to identify opportunities for growth.
- Conduct A/B testing and implement data driven improvements to increase website conversions.
- Optimize product pages with compelling content, SEO, images, and calls to action to improve organic traffic and sales.
- Manage and optimize digital advertising campaigns across Google, Meta, and other relevant platforms to generate profitable sales.
Pay
- Pay: AED4,000.00 AED5,000.00 per month
Work Location
- Work Location: In person
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