Female Performance Marketer and Shopify specialist
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Key skills for this role
About the Role
Tri Vision Opticals LLC is looking for a Performance Marketer and Shopify Specialist to manage their Shopify store, run paid ad campaigns, and drive online sales. The role requires expertise in Shopify, Meta/Google/TikTok ads, and e-commerce optimization.
Key Skills for This Role
Responsibilities
- Manage and maintain the Shopify store daily, ensuring accurate product information, pricing, inventory, collections, merchandising, banners, and promotions.
- Take full ownership of online sales performance and achieve monthly revenue and growth targets.
- Develop and execute strategies to increase website traffic, conversion rates, average order value, and overall profitability.
- Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google Ads, TikTok, Snapchat, and other channels.
- Manage advertising budgets effectively to maximize ROAS and customer acquisition.
- Monitor and optimize the customer journey from acquisition to conversion, identifying opportunities to improve website performance and user experience.
- Conduct A/B testing on landing pages, product pages, promotions, offers, creatives, and website content to improve conversion rates.
- Reduce cart abandonment through effective remarketing, email automation, and checkout optimization strategies.
- Implement upselling, cross selling, and product recommendation strategies to increase average order value.
- Develop and execute SEO strategies to improve organic search visibility, website rankings, and organic traffic growth.
- Optimize product pages, collection pages, blog content, metadata, and on site content for search engines and customer engagement.
- Manage email marketing, SMS marketing, and customer retention campaigns, including abandoned cart recovery, loyalty programs, and repeat purchase initiatives.
Requirements
- Experience managing a Shopify store
- Experience running paid advertising campaigns on Meta, Google, TikTok, Snapchat
- Knowledge of SEO, Google Analytics, and conversion optimization
- Ability to manage budgets and optimize ROAS
Full Job Posting
Responsibilities
- Manage and maintain the Shopify store on a daily basis, ensuring accurate product information, pricing, inventory, collections, merchandising, banners, and promotions.
- Take full ownership of online sales performance and achieve monthly revenue and growth targets.
- Develop and execute strategies to increase website traffic, conversion rates, average order value, and overall profitability.
- Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Shopping, and Performance Max), TikTok, Snapchat, and other relevant digital channels.
- Manage advertising budgets effectively to maximize return on ad spend (ROAS) and customer acquisition.
- Monitor and optimize the customer journey from acquisition to conversion, identifying opportunities to improve website performance and user experience.
- Conduct A/B testing on landing pages, product pages, promotions, offers, creatives, and website content to improve conversion rates.
- Reduce cart abandonment through effective remarketing, email automation, and checkout optimization strategies.
- Implement upselling, cross selling, and product recommendation strategies to increase average order value.
- Develop and execute SEO strategies to improve organic search visibility, website rankings, and organic traffic growth.
- Optimize product pages, collection pages, blog content, metadata, and on site content for search engines and customer engagement.
- Manage email marketing, SMS marketing, and customer retention campaigns, including abandoned cart recovery, loyalty programs, and repeat purchase initiatives.
Additional Responsibilities
- Analyze website, campaign, and sales performance using Shopify Analytics, Google Analytics 4, Google Tag Manager, Meta Business Suite, and other reporting tools.
- Prepare weekly and monthly performance reports highlighting key metrics, insights, opportunities, and recommendations for business growth.
- Monitor product performance, identify best selling and underperforming products, and recommend promotional or merchandising actions to improve sales.
- Coordinate and execute seasonal campaigns, promotional activities, and sales events such as Ramadan, Eid, Back to School, UAE National Day, and other key retail periods.
- Collaborate with designers, content creators, suppliers, and internal teams to develop high performing marketing campaigns and website content.
- Identify new growth opportunities, emerging trends, and digital marketing innovations to continuously improve online performance.
- Support and expand sales opportunities across online marketplaces such as Amazon, Noon, and other relevant e commerce platforms.
- Ensure accurate tracking, attribution, pixels, conversion events, and reporting systems are properly implemented and maintained.
Pay
- Pay: AED4,500.00 AED5,000.00 per month
Work Location
- In person
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