Influencer Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
SQUATWOLF is hiring an Influencer Marketing Manager to own and scale influencer and affiliate marketing strategy for GCC, UK, and European markets. You will lead creator identification, campaign execution, affiliate program management, and performance reporting.
Key Skills for This Role
Responsibilities
- Design and execute global influencer and affiliate marketing strategy with focus on GCC, UK, and European markets
- Identify, vet, and onboard creators across all types with a sharp eye for authenticity and brand alignment
- Lead negotiations and structure commercial agreements including gifting, affiliate, retainer, and campaign based deals
- Project manage influencer campaigns end to end from brief to delivery to measurement
- Own the affiliate program end to end: recruitment, structure, payouts, performance tracking, and optimisation
- Track ROI, engagement, CAC, content output, and revenue contribution across all tiers
- Cultivate long term relationships with ambassador network and drive retention and advocacy
Requirements
- 5+ years of experience in influencer marketing
- At least 2 years leading programs in UK and/or European markets
- Prior experience inside an influencer first or DTC brand, ideally in performance wear, fitness, or sports
- Deep network of creators, agents, and talent agencies across UK and Europe
- Hands on experience with affiliate marketing platforms (e.g., LTK, Awin, Refersion, Impact, Shopify Collabs)
- Strong commercial acumen, confident negotiating contracts and managing budgets
- Excellent written and verbal communication in English
Full Job Posting
About SQUATWOLF
- SQUATWOLF is a Dubai born performance wear brand founded in 2016, expanding internationally with focus on UK and European markets.
The Role
- We are hiring an Influencer Marketing Manager to own and scale our influencer and affiliate marketing strategy, with a sharp focus on the GCC, UK and European markets.
Key Responsibilities
- Design and execute the global influencer and affiliate marketing strategy, with priority focus on GCC, UK and European market expansion.
- Continuously evolve ambassador program including gifted creators, affiliates, contracted athletes, and campaign influencers.
- Set monthly, quarterly, and annual targets across brand awareness, content output, and revenue contribution.
- Identify, vet, and onboard creators across all creator types with a sharp eye for authenticity, audience quality, and brand alignment.
- Build and maintain a robust creator database across GCC, UK, Europe, and other priority markets.
- Lead negotiations and structure commercial agreements that protect margin while securing the right partners.
- Support build and use AI tools/agents to outreach and negotiate with creators.
- Project manage influencer campaigns end to end, from brief to delivery to measurement.
- Brief creators, oversee content production, and ensure consistency with brand voice and visual identity.
- Partner closely with brand, creative, ecom, and retail teams to align influencer activity with the broader marketing calendar.
- Own the affiliate program end to end: recruitment, structure, payouts, performance tracking, and optimisation.
- Refine commission tiers and incentive structures to drive ROI while keeping affiliates engaged and motivated.
Must Have
- 5+ years of experience in influencer marketing, with at least 2 years leading programs in international markets specifically UK and/or Europe.
- Prior experience inside an influencer first or DTC brand, ideally in performance wear, fitness, or sports.
- Demonstrated ability to scale an influencer or ambassador program from the ground up or take an existing one to the next level.
- Deep network of creators, agents, and talent agencies across UK and Europe.
- Hands on experience with affiliate marketing platforms (e.g., LTK, Awin, Refersion, Impact, Shopify Collabs).
- Strong commercial acumen, confident negotiating contracts, managing six and seven figure budgets, and tying spend directly to ROI.
- Independent operator, you set the direction, own the outcomes, and report up cleanly without needing hand holding.
- Strong analytical mindset, comfortable with attribution, performance tracking, and dashboard building.
- Excellent written and verbal communication in English.
- Genuine passion for performance wear, fitness culture, and creator led brand building.
Nice To Have
- Existing relationships with UK and European athletes, HYROX competitors, CrossFit creators, or fitness personalities.
- Experience with creator management platforms such as GRIN, Aspire, Tribe Dynamics, or CreatorIQ.
- Background in launching brands into new international markets.
- Strong hands on content sensibility, you know what good UGC looks like and how to brief for it.
What Success Looks Like
- First 30 days: structure a program optimised for performance, a market gap analysis for UK and Europe, and a refreshed influencer and affiliate strategy presented to leadership.
- First 6 months: a meaningfully expanded creator base in UK and Europe, live performance dashboards across all tiers, and a restructured affiliate program built to scale.
- First 12 months: measurable contribution to revenue and brand awareness in UK and European markets, with optimised cost structures across the ambassador and influencer mix.
Why SQUATWOLF
- A senior, ownership level role at one of the region's most ambitious global performance wear brands.
- The opportunity to lead and shape one of our most strategic growth levers.
- Direct reporting line to the Director of Brand & Marketing and visibility with the executive team.
- Competitive salary, performance linked bonus, and benefits.
- A high performance, ambitious, and globally minded team.
- The chance to work on a brand that creators and athletes genuinely care about.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at SQUATWOLF
Director of Finance
Dubai, UAE
SQUATWOLF, a performance-driven gymwear brand, seeks a Director of Finance to act as CFO, owning financial strategy, planning, controlling, and supplier negotiations. The role requires 8-12 years of finance experience wi
Sr. Sales Executive - Uniforms & Institutional Partnerships
Dubai, UAE
SQUATWOLF seeks a senior sales executive to lead the uniforms program end-to-end, owning pipeline, account plans, and revenue targets across the GCC. The role requires 3-5 years of B2B sales in the fitness industry, a hu
Sales Assistant
Abu Dhabi Emirate, UAE
SQUATWOLF is opening a new store in Abu Dhabi and is hiring Store Sales Assistants who are passionate about fitness and retail. The role involves working in a dynamic team environment.
CRM & Affiliate Specialist
Dubai, UAE
SQUATWOLF is looking for a CRM & Affiliate Specialist to support growth of affiliate and CRM channels, driving customer acquisition, retention, and revenue. This early-career role involves affiliate management, email cam
Digital Marketing Specialist
Dubai, UAE
SQUATWOLF is seeking a Digital Marketing Specialist to support affiliate and CRM channels, driving customer acquisition and retention. The role involves executing affiliate marketing, managing partner relationships, and
Ecommerce Specialist
Dubai, UAE
SQUATWOLF, a performance gymwear brand, is seeking an Ecommerce Specialist to support day-to-day trading and operational management of the ecommerce platform. The ideal candidate has 1-3 years of Shopify experience, a co
Senior Content Producer
Dubai, UAE
SQUATWOLF is seeking a Senior Content Producer to shape brand content across social media and campaigns. You will own shot lists, shoot and edit cinematic content, and capture community moments. Requires 3-5 years of soc
Ecommerce Copywriter Intern
Dubai, UAE
About SQUATWOLF Founded in Dubai in 2016, SQUATWOLF is a performance-driven gymwear brand built for those who train with intent. What started in the Middle East has grown into a global brand serving customers across 100+
Director of Finance
Dubai, UAE
Sr. Sales Executive - Uniforms & Institutional Partnerships
Dubai, UAE
Sales Assistant
Abu Dhabi Emirate, UAE
CRM & Affiliate Specialist
Dubai, UAE
Digital Marketing Specialist
Dubai, UAE
Ecommerce Specialist
Dubai, UAE
Senior Content Producer
Dubai, UAE
Ecommerce Copywriter Intern
Dubai, UAE