Digital Marketing Specialist
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Key skills for this role
About the Role
SQUATWOLF is seeking a Digital Marketing Specialist to support affiliate and CRM channels, driving customer acquisition and retention. The role involves executing affiliate marketing, managing partner relationships, and supporting CRM campaigns.
Key Skills for This Role
Responsibilities
- Assist the Digital Marketing Manager in executing digital marketing strategy for customer acquisition and retention, focusing on affiliate marketing and CRM.
- Execute and optimise SQUATWOLF's affiliate marketing activity across in house programme and Commission Junction (CJ).
- Manage affiliate partner relationships, onboard new publishers, and identify growth opportunities.
- Monitor affiliate performance daily, identifying trends, opportunities, and inefficiencies.
- Support planning and execution of CRM and email campaigns across key trading moments, launches, and retention journeys.
- Handle day to day email campaign setup, segmentation, QA, and reporting.
- Work closely with Ecommerce Designers, Brand and Ecommerce teams to ensure campaign alignment.
- Support customer retention initiatives focused on improving repeat purchase rate, engagement, and customer lifetime value.
- Produce regular reporting across affiliate and CRM performance, including revenue, traffic, conversion, and engagement metrics.
- Support testing plans across email creative, subject lines, journeys, landing pages, and promotional mechanics.
Requirements
- 1 2 years of experience in Digital Marketing, CRM, Affiliates or Ecommerce
- Understanding of affiliate marketing platforms, ideally Commission Junction (CJ)
- Exposure to CRM or email marketing platforms such as MoEngage or Klaviyo
- Familiarity with Google Analytics / GA4 and digital reporting
- Strong attention to detail and organisational skills
- Commercially minded with interest in Ecommerce trading and customer behaviour
- Strong communication and collaboration skills
- Proactive attitude with willingness to learn and develop
- Passion for fitness, sport or training culture
Full Job Posting
Company Overview
- Born in Dubai in 2016, SQUATWOLF is a performance driven gymwear brand built for those who train with intent.
- Growing global Ecommerce presence and retail expansion across the GCC.
Role Overview
- We are looking for a Digital Marketing Specialist to support the growth of our affiliate and CRM channels.
- Ideal for someone early in their digital marketing career who is commercially minded, data curious and passionate about Ecommerce, fitness and consumer behaviour.
Roles & Responsibilities
- Assist the Digital Marketing Manager to execute the digital marketing strategy for customer acquisition and retention focusing on affiliate marketing and CRM with support across all channels, including paid search, paid social and SEO.
- Execution and optimisation of SQUATWOLF’s affiliate marketing activity across both our in house affiliate programme and Commission Junction (CJ).
- Managing affiliate partner relationships, onboarding new publishers and identifying growth opportunities.
- Monitor affiliate performance daily, identifying trends, opportunities and inefficiencies across markets and campaigns.
- Support the planning and execution of CRM and email campaigns across key trading moments, launches and retention journeys.
- Day to day email campaign setup, segmentation, QA and reporting.
- Work closely with Ecommerce Designers, Brand and Ecommerce teams to ensure campaigns align with brand standards and commercial priorities.
- Support customer retention initiatives focused on improving repeat purchase rate, engagement and customer lifetime value.
- Produce regular reporting across affiliate and CRM performance, including revenue, traffic, conversion and engagement metrics.
- Support testing plans across email creative, subject lines, journeys, landing pages and promotional mechanics.
- Stay informed on digital marketing, affiliate and CRM best practices, competitor activity and platform developments.
- Assist wider Ecommerce and Digital Marketing teams with campaign coordination and trading support where required.
About You
- Passion for fitness, sport or training culture.
- 1 2 years’ experience within Digital Marketing, CRM, Affiliates or Ecommerce.
- Understanding of affiliate marketing platforms, ideally including Commission Junction (CJ).
- Exposure to CRM or email marketing platforms such as MoEngage or Klaviyo would be advantageous.
- Familiarity with Google Analytics / GA4 and digital reporting.
- Strong attention to detail and organisational skills.
- Commercially minded with an interest in Ecommerce trading and customer behaviour.
- Comfortable working in a fast paced environment with changing priorities.
- Strong communication and collaboration skills.
- Proactive attitude with willingness to learn and develop.
- Retail, fashion, Ecommerce or consumer brand experience preferred.
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