Head of Wellness - Corporate
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Lead wellness strategy and brand standards, ensuring operational excellence, revenue optimization, and guest satisfaction across spa, fitness, and holistic wellbeing experiences.
Key Skills for This Role
Full Job Posting
Wellness Strategy & Brand Leadership
- Define and continuously evolve Adeera s groupwide wellness vision and pillars across all hotel brands, drawing on approved wellness guidelines and brand philosophies.
- Translate brand intent into clear, operational wellness frameworks, covering spa, fitness, pools, recreation, and holistic wellbeing experiences.
- Ensure consistency of wellness positioning, treatments, rituals, naming logic, and guest journeys across the portfolio, while allowing for brandspecific differentiation.
- Lead wellness concept translation from narrative to operation, ensuring brand ideas are deliverable, scalable, and commercially viable.
Pre-Opening, Design & Concept Development
- Act as the corporate lead for wellness during design development and pre-opening, with hands-on involvement on the ground as required.
- Lead wellness concept operationalization from early design stages through to opening readiness.
- Provide specialist wellness input into:
- Space planning and adjacencies
- Treatment room mix and capacity planning
- Back-of-house functionality and operational flow
- Pool, hydro, and recovery wellness requirements
- Lead wellness naming conventions in collaboration with the Brands Team, third-party consultants, and designers to ensure brand alignment and clarity.
- Validate wellness concepts, treatment menus, fitness offerings, and activity programming prior to opening.
- Ensure structured handover to hotel operations teams, with clarity on standards, staffing, and performance expectations.
Procurement, OS&E & Equipment Leadership
- Lead wellness-related OS&E strategy during pre-opening phases.
- Define requirements and recommend specialist wellness equipment and machines, ensuring operational suitability, durability, safety, and ROI.
- Work closely with Procurement, Design, and Technical Services to ensure wellness facilities are properly equipped and commissioned.
Commercial Performance & Revenue Optimization
- Own wellness-related commercial strategies and performance benchmarks across all properties.
- Drive revenue optimization across:
- Spa and wellness treatments
- Fitness memberships, classes, and programming (where applicable)
- Wellness retail, partnerships, and product strategies
- Destination and experiential wellness programming
- Monitor key wellness KPIs including revenue per treatment room, therapist productivity, capture rates, yield, and guest satisfaction.
- Ensure wellness offerings maintain strong commercial viability and disciplined ROI.
Guest Experience & Destination Integration
- Ensure wellness offerings are fully integrated into the overall guest journey, particularly within destination and mixed-use developments (including resorts and waterpark hotels).
- Align wellness experiences with:
- Seasonal demand patterns
- Peak operational calendars
- Family, leisure, and experiential guest profiles
- Champion innovation within wellness while maintaining operational feasibility and brand relevance.
Standards, Governance & Quality Assurance
- Develop, document, and enforce wellness brand standards, SOPs, and service rituals across all properties.
- Ensure compliance with health, safety, hygiene, and regulatory requirements.
- Establish quality assurance frameworks including audits, inspections, and mystery guest programs.
- Act as the escalation point for wellness-related operational risks, guest issues, and reputational matters.
Talent Strategy & Capability Building
- Define wellness organizational models and leadership structures across brands.
- Provide functional guidance and performance oversight to Spa Directors, Wellness Managers, and Recreation leadership at property level.
- Support Saudization objectives through national talent development initiatives, leadership pipelines, and structured training frameworks.
- Champion specialist capability development across therapy, fitness, and holistic wellness disciplines.
ESG, Sustainability & Wellness Ethos
- Champion environmentally responsible wellness practices including water stewardship, energy efficiency, and sustainable product sourcing.
- Ensure wellness products, treatments, and equipment align with approved sustainability and wellness charters.
- Support wellness initiatives that contribute to employee wellbeing, community engagement, and Vision 2030 objectives.
Stakeholder Management & Representation
- Act as Adeera s subject-matter expert for wellness in owner, developer, and brand discussions.
- Support PR, media, and marketing initiatives related to wellness launches, destination activations, and brand storytelling.
- Represent Adeera in strategic partnerships with wellness brands, third-party consultants, and product suppliers.
• Pre-Opening & Technical Services
- Procurement
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Adeera Hotel group
Cluster Director of Sales - Luxury Hotel - Qiddiya
Riyadh, KSA
About Us Adeera is a hotel management company established by Saudi Arabia s Public Investment Fund (PIF) to develop distinctive, locally inspired hotel brands that reflect the K...
Cluster Director of Revenue Management & Distribution
Riyadh, KSA
MAIN DUTIES & RESPONSIBILITIES Revenue Strategy & Optimization Develop and implement the opening revenue strategy for Luxury Hotel - Qiddiya, including rate architecture, room t...
Cluster Director of Marketing & PR
Riyadh, KSA
JOB SCOPE The Cluster Director of Marketing & PR is responsible for establishing and leading the marketing, communications, public relations, digital, social media, CRM and bran...
Cluster Director of Engineering
Riyadh, KSA
JOB SCOPE The Cluster Director of Engineering is responsible for providing strategic leadership, operational oversight, and technical governance for the Engineering function acr...
Director of Security
Riyadh, KSA
As the Director of Security for Luxury Hotel - Qiddiya, you will be responsible for overseeing and managing all aspects of security operations across this premier leisure and wa...
Security Officer
Riyadh, KSA
Be part of a landmark addition to the King Abdullah Financial District (KAFD) - a new luxury hotel at the heart of Riyadh s financial hub. Where authentic Saudi warmth meets glo...
Director of Food & Beverage
Riyadh, KSA
To lead, develop, and operationally drive Ultra Luxury Hotel - Qiddiya s Food & Beverage division delivering service excellence, commercial performance, brand distinction, and c...
Director of Rooms
Riyadh, KSA
JOB SCOPE Purpose To provide visionary, operational, and cultural leadership across Ultra Luxury Hotel - Qiddiya s entire Rooms Division delivering an extraordinary and consiste...
Cluster Director of Sales - Luxury Hotel - Qiddiya
Riyadh, KSA
Cluster Director of Revenue Management & Distribution
Riyadh, KSA
Cluster Director of Marketing & PR
Riyadh, KSA
Cluster Director of Engineering
Riyadh, KSA
Director of Security
Riyadh, KSA
Security Officer
Riyadh, KSA
Director of Food & Beverage
Riyadh, KSA
Director of Rooms
Riyadh, KSA