naukri

Cluster Director of Sales - Luxury Hotel - Qiddiya

Adeera Hotel group

Riyadh, KSA

Full Time

Director

Onsite

2 weeks ago

Sales StrategyRevenue ManagementAccount ManagementMICE SalesCorporate SalesPre Opening Sales

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Key skills for this role

Sales StrategyRevenue ManagementAccount Management

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About the Role

About Us Adeera is a hotel management company established by Saudi Arabia s Public Investment Fund (PIF) to develop distinctive, locally inspired hotel brands that reflect the K.

Key Skills for This Role

Sales StrategyRevenue ManagementAccount ManagementMICE SalesCorporate SalesPre Opening Sales

Responsibilities

Develop and implement the annual sales strategy for Luxury Hotel Qiddiya, aligned with the hotel business plan and revenue strategy.
Lead the sales strategy input into the hotel and future Qiddiya cluster commercial strategy.
Identify, prioritize and grow key market segments including corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, DMCs and strategic partnerships.
Build annual account plans, segment targets, feeder market priorities and production goals for the sales team.
Drive proactive sales deployment through sales calls, client presentations, networking, trade shows, sales missions, fam trips, site inspections and destination activations.
Develop and execute the pre opening sales plan, including account mapping, prospect lists, segment strategy, launch offers, RFP strategy, trade engagement and sales activation milestones.
Build the sales pipeline ahead of opening to support early occupancy, group base, corporate demand, travel trade awareness and MICE conversion.
Coordinate with Revenue Management on opening rate strategy, business mix, need periods, group pricing, displacement decisions and contract terms.
Coordinate with Marketing & PR on opening campaigns, destination messaging, sales collateral, presentations, client events and trade communication.
Ensure sales systems, CRM, account records, pipeline tracking, proposal templates and reporting tools are ready before go live.
Build and maintain strong relationships with corporate accounts, government entities, travel managers, TMCs, DMCs, tour operators, wholesalers, consortia, luxury travel advisors, MICE buyers and strategic partners.
Negotiate commercial agreements, preferred partnerships, corporate rates, group terms and tactical offers in line with approved pricing and contracting guidelines.

Requirements

Experience in a senior sales leadership role within luxury hotels
Proven track record in driving revenue across corporate, government, MICE, and leisure segments
Strong understanding of pre opening sales processes
Excellent negotiation and account management skills
Ability to lead and mentor a sales team

Full Job Posting

About Us

Adeera is a hotel management company established by Saudi Arabia's Public Investment Fund (PIF) to develop distinctive, locally inspired hotel brands that reflect the Kingdom's rich cultural heritage.
Based in Riyadh, Adeera supports Vision 2030 by positioning Saudi Arabia as a premier global destination.
We manage mid scale to luxury hotels that combine authentic guest experiences with innovative, tech enabled services.

Job Scope

The Cluster Director of Sales is responsible for establishing and leading the proactive sales strategy for Luxury Hotel Qiddiya during pre opening, launch and stabilization.
The role will drive revenue across corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, destination and strategic partnership segments.
As additional Qiddiya hotels open, the role is expected to evolve from a single property opening role into a broader Qiddiya cluster sales leadership role.

Sales Strategy & Business Development

Develop and implement the annual sales strategy for Luxury Hotel Qiddiya, aligned with the hotel business plan, revenue strategy, brand positioning and opening objectives.
Lead the sales strategy input into the hotel and future Qiddiya cluster commercial strategy.
Identify, prioritize and grow key market segments including corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, DMCs and strategic partnerships.
Build annual account plans, segment targets, feeder market priorities and production goals for the sales team.
Drive proactive sales deployment through sales calls, client presentations, networking, trade shows, sales missions, fam trips, site inspections and destination activations.

Pre Opening Sales Readiness

Develop and execute the pre opening sales plan, including account mapping, prospect lists, segment strategy, launch offers, RFP strategy, trade engagement and sales activation milestones.
Build the sales pipeline ahead of opening to support early occupancy, group base, corporate demand, travel trade awareness and MICE conversion.
Coordinate with Revenue Management on opening rate strategy, business mix, need periods, group pricing, displacement decisions and contract terms.
Coordinate with Marketing & PR on opening campaigns, destination messaging, sales collateral, presentations, client events and trade communication.
Ensure sales systems, CRM, account records, pipeline tracking, proposal templates and reporting tools are ready before go live.

Account Management & Partnerships

Build and maintain strong relationships with corporate accounts, government entities, travel managers, TMCs, DMCs, tour operators, wholesalers, consortia, luxury travel advisors, MICE buyers and strategic partners.
Negotiate commercial agreements, preferred partnerships, corporate rates, group terms and tactical offers in line with approved pricing and contracting guidelines.
Develop total account management plans for high value accounts, including decision maker mapping, production targets, action plans and account reviews.
Maintain high value client retention, account growth and profitable market share within assigned segments.
Represent the hotel and future cluster at trade shows, industry events, sales missions, destination forums and key account meetings.

Revenue & Commercial Performance

Work closely with Revenue Management to align pricing, business mix, segment strategy, sales deployment and demand generation activity.
Drive occupancy, ADR, RevPAR, total rooms revenue, MICE revenue, F&B revenue and market share through proactive sales activity.
Monitor sales pipeline, conversion, lost business, account production, lead source, booking pace and segment performance.
Provide sales forecasts, business on the books insight and market intelligence to support weekly revenue meetings and commercial decision making.
Identify new revenue opportunities across rooms, meetings and events, F&B, leisure packages, destination experiences and strategic partnerships.

Meetings, Events & Group Sales

Lead MICE, group and event sales strategy in coordination with Events, Revenue Management, F&B and Operations.
Drive group rooms, meeting room, banquet, catering, social event and destination event revenue.
Ensure effective inquiry management, response times, proposal quality, follow up discipline, conversion tracking and handover from Sales to Operations.
Apply displacement analysis, space optimization and commercial judgment to group and event opportunities.
Develop corporate meetings, incentive, association, government, social and destination linked event opportunities.

Cluster and Future Growth

Prepare the Sales function to expand from a hotel in Qiddiya to a cluster model as additional Qiddiya Hotels are onboarded.
Develop scalable sales deployment, account ownership, lead sharing, reporting and performance standards across the Qiddiya hotel portfolio.
Coordinate property level sales activity with future cluster wide account strategy, destination campaigns and owner related commercial priorities.
Recommend future team structure, segment coverage, market deployment and sales resources as hotel openings and business volume increase.
Ensure consistency in sales governance, account management, contracting, reporting and pipeline discipline across the Qiddiya hotel portfolio.

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