Head of Strategy
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Key skills for this role
About the Role
We are seeking a strategic Head of Strategy to lead integrated marketing strategies for clients across the GCC and Middle East. This role involves translating consumer insights and market data into actionable plans, supporting new business, and mentoring the planning team.
Key Skills for This Role
Responsibilities
- Lead development of integrated marketing and brand strategies for key clients
- Serve as strategic advisor for client accounts, addressing business challenges and identifying growth opportunities
- Define success metrics, monitor campaign performance, and deliver data driven recommendations
- Lead consumer, category, and cultural research initiatives
- Support new business development through market research and strategic pitch recommendations
- Provide strategic leadership, mentorship, and guidance to planners and junior team members
Requirements
- 5 8 years of experience in strategic planning, brand strategy, marketing, advertising, or consulting
- Experience developing and executing integrated marketing strategies across digital, social, content, media, and PR channels
- Experience supporting business growth through strategic planning, market analysis, and new business pitches
- Understanding of GCC and Middle East consumer behavior and market dynamics
Full Job Posting
Role Overview
- Seeking a strategic and insight driven Head of Strategy to lead integrated marketing strategies that drive business growth and client success.
- Responsible for translating consumer insights, market trends, and performance data into actionable recommendations.
- Key member of the leadership team supporting new business and shaping strategic direction across GCC and Middle East markets.
Key Responsibilities
- Lead development of integrated marketing and brand strategies for key clients.
- Serve as strategic advisor for client accounts, partnering with senior stakeholders.
- Define success metrics, monitor campaign performance, and deliver data driven recommendations.
- Lead consumer, category, and cultural research initiatives.
- Conduct market assessments, competitor analysis, audience segmentation, and trend forecasting.
- Support new business development through market research and strategic pitch recommendations.
- Collaborate with creative, communications, media, and digital teams.
- Identify growth opportunities across client portfolios.
- Provide strategic leadership, mentorship, and guidance to planners and junior team members.
- Lead workshops, training initiatives, and knowledge sharing sessions.
- Establish best practices, planning frameworks, and data driven decision making processes.
Qualifications & Requirements
- 5 8 years of experience in strategic planning, brand strategy, marketing, advertising, or consulting.
- Experience developing and executing integrated marketing strategies across digital, social, content, media, and PR channels.
- Experience supporting business growth through strategic planning, market analysis, and new business pitches.
- Understanding of GCC and Middle East consumer behavior, market dynamics, and industry trends.
Work Location
- In person
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